Article Explains Web 2.0 Search Engine Marketing and PR Campaigns

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Final installment of three-part series teaches how to leverage original content and SEO through marketing campaigns and social networking

Companies that boast a dazzling, search-optimized Web site brimming with innovative content can still fail to get noticed without consistent marketing and PR activities.

That's the theme of the latest SEO article from, which focuses mainly on Web 2.0 search engine marketing tactics while still encouraging traditional marketing and PR campaigns. Last in a three-part series, the article is titled "Using Traditional and Search Engine Marketing (and Social Networking) to Leverage Your Investments in Original Content and SEO."

It's now available from, the first high-tech marketing service for companies that sell to the rapidly-growing Baby Boomer and senior care marketplace.

"New media" tactics are explained such as search-optimized press releases, direct e-mail marketing, podcasts, webcasts, blogging and more. Social networking vehicles such as Twitter, LinkedIn, Facebook, online directories and syndicated content are also examined. It's all designed to help senior care companies increase their Internet visibility, Web traffic and maintain high search engine rankings—which translate to increased sales leads.

"If your company has already invested in SEO, created a great marketing Web site and produced lots of compelling content, then you are way ahead of most of your competition," said Mark Willaman, founder and president of "However, stopping here will not guarantee sustainable first-page rankings on the major search engines – in fact, your rankings are likely to plateau or even drop off.

"Suspending marketing creates serious gaps in your prospect pipeline," Willaman added, "something you can't just kick-start when good times return."

The complimentary article is available to download at:

About Fisher Vista, LLC /
Fisher Vista, LLC ( is a marketing and information services firm focusing on the senior care and human capital industries. The company's flagship product is, the No. 1 online marketing and PR service in the human resources industry, and Both help service providers get noticed and get sales leads through increased publicity, Web site traffic and improved search engine rankings.

Media contacts:
Mark Willaman, founder & president

Elrond Lawrence, media relations

This press release was distributed through PR Web by Human Resources Marketer (SeniorCare Marketer: on behalf of the company listed above.

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