New B2B Lead Generation Company Announces Disruptive Platform Targeting Investment Banks

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Former M&A deal-making veterans unveil ExitCurve.com, an innovative performance-based marketing platform designed to facilitate the match making process between companies and M&A advisory firms.

A team of former investment bankers, corporate development executives and private equity professionals today unveiled http://www.ExitCurve.com, an online provider of educational content and investment bank connectivity solutions for companies contemplating M&A and financing transactions.

"After spending more than six years in the investment banking M&A world, I noticed that many companies lacked the know-how to successfully execute on their M&A and financing initiatives. Many of these same companies were also having mixed experiences with investment bankers, and needed a more transparent way to connect with relevant M&A firms where industry experience and prior client reviews is front and center,” said Ben Patel, Managing Partner at ExitCurve. “We’ve been able to address both these needs while at the same time offering investment banks a unique performance-based marketing venue to build their brand and accelerate deal flow.”

The ExitCurve investment bank connectivity platform is designed to seamlessly facilitate the match making process between companies and investment banks. “Selling a business or raising capital is one of the most important decisions a business owner will make in their life. It’s important that they do their homework and have all the facts before engaging an M&A advisor,” said Patel.

As marketing budgets have declined as a result of the adverse economic environment, ExitCurve is addressing a pressing demand from investment banks needing a cost-effective, rapid ROI solution to build brand awareness, touch more prospects and generate qualified leads. Investment banking firms are engaged in less than 20% of all M&A deals brought to market, barely scratching the surface of the 20,000 companies that contemplate M&A each year. "Expensive traditional brand marketing tactics simply don't work. All too often, the most qualified firms don't even have a chance to pitch prospects due to a lack of their brand awareness," added Patel. ExitCurve offers investment banks unprecedented access to companies evaluating strategic alternatives.

ExitCurve's entrance into this niche vertical market is timely as the M&A advisory business continues to become increasingly fragmented as a result of the major transfer of talent that occured last year. "The days where a few large Wall Street firms dominated the market is a thing of the past. These same talented bankers are now littered across hundreds of boutique firms around the country," added Patel. Additionally, many investment banks are now looking to get in front of what industry experts say could be a significant ramp in M&A deal volume in the second half of 2010 and beyond.

ExitCurve is backed by FarShore Ventures, an early-stage investor and venture-enablement firm. For more information about ExitCurve, please visit http://www.exitcurve.com.

Media Contact:
Ben Patel
Managing Partner
212-461-0819

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