Unicorn Booty Redefines Diversity Marketing by Connecting Gay Consumers with Allied Businesses in a Fun and Unique Way

Share Article

Unicorn Booty is thrilled to announce the April 15th launch of a daily giveaway site that connects the $825 billion LGBT market with allied businesses. The community gets a chance to win free stuff, as well as learn about gay-friendly organizations, while businesses benefit from a targeted, loyal and engaged audience that wants to learn about their products and services.

Co-founders Kevin Farrell and Nick Vivion

Co-founders Nick Vivion and Kevin Farrell

It's been phenomenal - we have over 3,200 Facebook fans and we haven't even had our first giveaway! People are very enthusiastic about our concept.

Unicorn Booty (http://www.unicornbooty.com) is thrilled to announce the April 15th launch of a new interactive daily giveaway website that connects the $825 billion LGBT market with allied businesses. As diversity thrives in an increasingly fragmented marketplace, both consumers and businesses are looking for fresh ways to connect online. Unicorn Booty fuses a serious commitment to value-conscious sponsors with a tongue-in-cheek community culture focused on empowerment.

Each day, one lucky user will win that day’s product. "People are loving the Booty," exclaims co-founder Nick Vivion when asked about early feedback. "It’s been phenomenal - we have over 3,200 Facebook fans and we haven’t even had our first giveaway! People are very enthusiastic about our concept." By focusing on "community, community, community," 26 year-old partners Nick Vivion and Kevin Farrell are on a mission to put the dollars of the $825 billion LGBT market to work. "By creating a space where companies can interact with an active and engaged audience in a legitimate way, we want to show that it makes financial sense to be gay-friendly," says Kevin.

By keeping prices reasonable, Unicorn Booty is accessible to small and midsize businesses that do not have the budget of a Fortune 500 diversity marketer. Days start at $30, and increase by $3 every day. Companies benefit from a targeted audience that is much more loyal than your average consumer, while simultaneously getting an integrated social media campaign that includes professional-grade video, photos and updates across various social media platforms.

The partners are most proud of the fact that 10% of net proceeds will be donated to a different non-profit every quarter. "We believe it is our responsibility as world citizens to practice socially conscious capitalism. We want to lead by example," explains Nick. "We also want to offer exposure to different organizations that deserve our community's support," adds Kevin. Every quarter, the community will vote on the next non-profit. The inaugural non-profit partner is Seattle's Lifelong AIDS Alliance.

Unicorn Booty launches on April 15th with a celebratory iPad giveaway, and daily sponsored giveaways every day thereafter. "We are very passionate about what we are doing - and having a lot of fun too! The potential to simultaneously empower businesses, consumers and non-profits is exciting."

For more information, or to sponsor a day, please visit http://www.unicornbooty.com.

# # #

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Nick Vivion
Visit website