Naturalizer Partners with Customers to Donate $20,000 to ShelterBox

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Friends of Naturalizer semi-annual fund-raising initiative asks Naturalizer consumers in the U.S. and Canada to vote for a charity that will receive proceeds from the Naturalizer Friends and Family sale. Naturalizer donates $20,000 to the selected charity. The initiative debuted in the fall of 2009 with Healthy Child Healthy World as the inaugural recipient. Naturalizer is committed to supporting causes that are important to its consumer.

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Naturalizer, a brand of Brown Shoe Company, Inc., (NYSE: BWS,, will donate $20,000 to international disaster relief organization ShelterBox as part of its Friends of Naturalizer 2010 campaign, a shopping fundraiser designed to engage the brand’s U.S. and Canadian consumers in supporting a philanthropic organization with a mission that inspires them.

Established in 2009, the Friends of Naturalizer event asks shoppers to vote at and for which of three philanthropic organizations will receive a donation. Then, for every pair of shoes and handbag purchased during the Friends of Naturalizer voting period, the brand contributes $1.00 to the charity with the most votes, up to $20,000.

Friends of Naturalizer 2010 asked shoppers to select from three organizations whose missions – providing shelter, fighting hunger and preserving family health – are important to the brand’s consumers. ShelterBox, an organization that responds to natural or manmade disasters worldwide by delivering boxes that supply an extended family of up to 10 people with a tent and lifesaving equipment to use while they are displaced or homeless, garnered 55% percent of consumer votes.

“We know our consumers care about supporting organizations that strive to better the world around us, so we wanted to engage them in determining where to make our donation,” said Naturalizer Marketing Director, Yolonda Curtin. “Thanks to our customers who voted and purchased during Friends of Naturalizer 2010, we are donating the maximum amount of $20,000 to ShelterBox, an organization that helps so many people by providing life’s essentials when they are most needed.”

In the 10 years since its inception, ShelterBox has helped supply people in more than 90 countries during more than 100 disasters, including earthquakes, tsunamis and hurricanes. One 49 gallon box (the ShelterBox) contains such essentials as a 10-person tent and repair kit, vinyl insulated sleeping mats, lightweight thermal blankets, water purification kit, water carriers, tool kits and a multi-fuel cooking stove. When an individual or group makes a donation to ShelterBox they will be given a specific box number that their donation has helped fund. Donors can then track their box and find out where in the world it has been sent.

“We are thrilled to be the recipients of this generous donation. Naturalizer is one of the leaders in showing good corporate social responsibility, and this contribution is an investment in saving lives in our global community,” said Veronica Brandon Miller, Executive Director of ShelterBox USA. and offered shoppers a 30 percent Friends and Family discount during Friends of Naturalizer 2010, as a thank you for participating. The two other organizations will receive an additional donation for their involvement in the campaign.

About ShelterBox
Since its inception in 2000, ShelterBox ( has provided shelter and dignity following over 100 disasters in more than 70 countries, bringing the organization to the forefront of international disaster relief. ShelterBox instantly responds to earthquake, volcano, flood, hurricane, cyclone, tsunami or conflict by delivering boxes of aid. In many cases ShelterBoxes have made the difference between life and death.

Each ShelterBox supplies an extended family of up to 10 people with a tent and lifesaving equipment to use while they are displaced or homeless. The contents are tailored depending on the nature and location of the disaster, with great care taken sourcing every item to ensure it is robust enough to be of lasting value. Highly trained ShelterBox Response Teams distribute boxes on the ground, working closely with local organizations, international aid agencies and Rotary clubs worldwide

About Naturalizer
Launched in 1927 as one of the first comfort-driven fashion footwear brands, Naturalizer strives each season to deliver just the right blend of style and comfort for the busy lifestyle of today's woman. Learn more by visiting, and become a fan on Facebook at
About Brown Shoe Company, Inc.
Brown Shoe is a $2.2 billion footwear company with global operations. Brown Shoe's Retail division operates Famous Footwear, the more than 1,100-store chain that sells brand name shoes for the family; approximately 300 specialty retail stores in the U.S., Canada, and China primarily under the Naturalizer brand name; footwear e-tailer; and ecommerce sites for Brown Shoe's major brands. Through its wholesale divisions, Brown Shoe markets leading footwear brands including Naturalizer, Dr. Scholl's, Franco Sarto, LifeStride, Etienne Aigner, Via Spiga, Sam Edelman and Buster Brown. Brown Shoe press releases are available on the Company's website at


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