Zpop Media's White Label Business Video System for Publishers/Review Sites

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Publishers and Business Directory/Review sites can now easily sell video to local business advertisers to use on their profile pages and websites with Zpop Media's simple and effective solution.

Zpop Media, a full service online video production and distribution company based in Bellevue, Washington, is pleased to announce to official launch of its White Label Local Business Video Program for Publishers and Review Sites (http://www.zpopmedia.com/solutions/white-label-program/)

The program affords review sites and business directories to offer a custom video to your advertisers - local businesses who are using your site to generate awareness and leads for their business. Zpop Media handles the entire process of scheduling the video shoot, creating the video asset, and providing you a video player to embed on the profile page of the business for whom the video was created.

With a national network of videographers, there are no geographic restrictions with this program. Zpop Media can produce a video of plumbing company in Virginia as quickly as they can produce one for a restaurant in Honolulu.

"We are pleased to offer a turn-key local business video solution to publishers and review sites," says Zpop Media Founder/Executive Producer Scott Weiss. "We've seen a huge demand from local businesses to add video to their websites and review site profiles, and we've created a solution for large scale publishers to integrate our offering in an effective and non-disruptive way. We believe local business directories and review sites are well positioned to leverage the relationships they have with local businesses to offer this compelling product."

Publishers can monetize the videos via Zpop Media's program in a few different ways. The most popular approach is to offer the video as an incentive to a local business for committing to a larger ad spend, or an upgraded ad package. Sites like Citysearch (http://www.Citysearch.com), Yellowbook (http://www.Yellowbook.com), and soon, Yelp (http://www.Yelp.com), have been approaching video products this way for a few years. Another popular approach is to charge a flat rate for the video. "Most directory sites already allow business advertisers to add a video to their profile page, so offering a custom video to plug in directly makes a lot of sense," says Mr. Weiss.

Zpop Media provides local business video products to a number of large media companies in the Seattle, Portland, Las Vegas, and Minneapolis markets. "We've seen television stations generate $75,000 in new revenue in a couple of weeks time by adding video into the mix. There's a real hunger for it amongst small business owners, and they just don't know where to go to find affordable video production solutions. We're happy to fill that gap in the market," Mr. Weiss continued.

Pricing of the Zpop Media white label platform is straight forward - there is a one-time set up fee, a monthly hosting charge depending on the # of videos being deployed, and a small flat rate price per video produced. "The ROI is as high as 6 or 7 times what a publisher would spend on our solution. For any large business directory or review site, offering video solutions to advertisers is a must," says Mr. Weiss.

More information about Zpop Media's white label video system for publishers can be found at on Zpop Media's website or by calling (425) 484-9076.


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Scott Weiss
Zpop Media
(425) 484-9076
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