Use of the Term “Natural” in the Beauty Industry Has Past its Expiry Date -- Third-Party Organic Certification is the Future

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Survey by leading organic beauty retailer Saffron Rouge finds that third-party organic certification of beauty products creates significant trust for consumers. Last month Saffron Rouge had 1252 consumer responses to a survey on the importance of organic standards, labeling and certification in the beauty industry. Jeff Binder, CEO of Saffron Rouge presented the survey results at the Sustainable Cosmetic Summit in NYC March 25th.

Organic Standard Logos for Beauty & Personal Care

It’s frustrating to see consumers confused about whether a beauty product is ‘organic’ or not. A certified organic product is the only way consumers can ensure that a beauty product is made from genuinely clean and natural ingredients.

Survey by leading organic beauty retailer Saffron Rouge finds that third-party organic certification of beauty products creates significant trust for consumers. Last month Saffron Rouge had 1252 consumer responses to a survey on the importance of organic standards, labeling and certification in the beauty industry. Jeff Binder, CEO of Saffron Rouge presented the survey results at the Sustainable Cosmetic Summit in NYC March 25th.

"Today, there are excellent third-party product-level organic certifications on the market, with the differences between them being very small, and their standards very high. The challenge is that more consumers need to be made aware of the various certifications and what they mean; and more manufacturers need to get certified, instead of relying on their marketing. This applies especially to North American manufacturers who are in the minority when compared to their European counterparts.” said Jeff Binder, CEO of Saffron Rouge.

The results revealed:

  •     98% of consumers feel that the term “natural” on a beauty product is meaningless or gives them little confidence and trust - with 72% of consumers stating the use of the term “natural” means nothing to them.
  •     Yet, 77% of consumers feel that third-party “certified organic” logos on a product gives them good to complete trust and confidence in the product.
  •     68% of consumers actively look for a third-party certification logo on beauty products.
  •     Of the main third-party certifications, 85% of consumers were most familiar with the USDA organic seal, 44% with Ecocert, 21% with the Soil Association, 17% with BDIH, 14% with Cosmebio, 13% with NSF, 10% with NPA, and 9% with Natrue.

The survey concluded that consumers want high certification standards with zero synthetic ingredients in “organic” beauty products, clear differentiation between “certified natural” and “certified organic”, and to see abusers penalized.

“It’s frustrating to see consumers confused about whether a beauty product is ‘organic’ or not. A certified organic product is the only way consumers can ensure that a beauty product is made from genuinely clean and natural ingredients. It is also vital that consumers become aware of what certifications they can look for on products to be able to trust again,” said Kirstin Binder, Founder & President of Saffron Rouge.

For more information on organic standards, Saffron Rouge or to interview Kirstin or Jeff please contact (519) 362-6335.

KIRSTIN BINDER (Founder & President)
Kirstin is a world-leading expert in organic beauty products and ingredients. Her quotes appear in dozens of major beauty and lifestyle publications. After studying phytotherapy (medical herbalism) at the University in England, Kirstin formulated a line of professional herbal products in North America. As the Founder of Saffron Rouge, Kirstin has parlayed her years of organic ingredient research and study into choosing the purest brands for Saffron Rouge. She searches the globe for the world's best in organic beauty. More about Kirstin visit: saffronrouge.com/kirstin-binder

JEFF BINDER (CEO)
Jeff has over 14 years of combined experience in the natural health and beauty industry. As CEO of Saffron Rouge, Jeff has been instrumental in building Saffron Rouge from the ground up, and facilitated the development of Saffron Rouge's standards on ingredients, The Black List™, and The Green List™. Prior to joining Saffron Rouge as CEO in 2002, Jeff spent six years as CEO of a natural health products company. During that time Jeff helped develop a range of natural health products, built a distribution network that spanned over half a dozen countries, and lectured extensively to holistic health professionals throughout North, Central and South America, and Europe.

About Saffron Rouge
The #1 online destination for organic beauty in North America, Saffron Rouge prides itself on its strict standards and offers only the finest organic products from around the world. Visit saffronrouge.com.

For more information on organic standards, Saffron Rouge or to interview Kirstin or Jeff please contact (519) 362-6335.

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