Los Angeles, CA (PRWEB) April 16, 2010
ScooterGirls, Inc., a Los Angeles-based apparel company, is scooting into San Francisco to present its innovative and exciting "GoGo Gear", the first fashion-forward, highly-styled protective riding apparel for women scooter and motorcycle riders. Designed to appeal to today's image-conscious, contemporary scooter and motorcycle enthusiasts, GoGo Gear solves the age-old problem of finding attractive and affordable protective riding wear. The show starts at 6:30pm, Friday, April 23, 2010 at SF Moto, 275 8th Street, San Francisco, (415) 255-3132 with beverages and appetizers served. Four styles will be available for sale that day, with more new and exciting offerings coming for the late Spring/Summer season. Sizes include 4 - 24. GoGo Gear is being sold exclusively through local scooter and motorcycle retailers nationwide.
ScooterGirls founder/CEO Arlene Battishill says, "The main reason women do not wear protective clothing when riding is they don't like the way traditional gear looks or fits." GoGo Gear gives women riders the option of fashionable, feminine jackets and coats that can be worn for business, social occasions and recreation while providing the protection they need while riding."
ScooterGirls has created the first fashionable, fully-armored, abrasion-resistant and highly-reflective coat for today's woman on the go, to be introduced in two lines. The San Francisco appearance will showcase GoGo Gear, which emphasizes cutting-edge, feminine outerwear with robust interior engineering that includes abrasion resistant fabric; CE approved armor in the back, shoulder and elbow areas; and reflective details for low visibility conditions. The "360 Retroreflective" line will follow and offers enhanced visibility for low-light and night-time riding. "360" is the quintessential commuter line: wear it during the day and then reverse it at night for maximum visibility.
Whether for work or play, GoGo Gear represents the perfect combination of fashion, versatility and performance. With GoGo Gear, today's trendy 2-wheel woman can choose her look: sleek and sexy, fun and flirtatious, powerful and mysterious, stylish and chic! Safety never looked so GoGo Good! Come on ladies, "Get Your GoGo On!"
ScooterGirls, Inc., was founded in 2008 by Arlene Battishill, President/CEO, when Arlene quickly discovered that she could not be a "fashionista scooterista" with the current U.S. market offerings. To address this void in the market, she began engineering jackets that would be aesthetically pleasing and provide the protection she (and others) needed to feel safe on the road. After many months of research and countless R&D efforts, the ground-breaking line of GoGo Gear modish riding apparel designed by and for women is finally here.
About SF Moto
SF Moto specializes in new Hyosung motorcycles and SYM scooters. SF Moto also carries a generous supply of used motorcycles and scooters. SF Moto is located at 275 8th Street, San Francisco,. Hours are 10am to 6pm, Tuesday through Saturday, until 6pm Wednesday. For more information, call (415) 255-3132.