New Home Star Expands North Carolina Presence with Charlotte Division

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New home sales and marketing company brings outsourcing service to Charlotte home building industry.

Less than a year after entering the Raleigh housing market, New Home Star has followed up with the launch of their Charlotte Division. The continued national expansion of New Home Star, a new home sales and marketing company, shows positive signs for the home building industry.

Similar to Raleigh, Charlotte was recently ranked by Hanley Wood Market Intelligence as one of America's top five recovery-ready housing markets. New Home Star has proven effective in North Carolina already, now managing the most new home communities in the Raleigh market. If that recent success serves as any indication, the New Home Star outsourcing model should bode well for Charlotte builders and developers as well.

"We like the Carolina markets. Builders are unpretentious and seem to do a great job of focusing on getting the job done. That creates the perfect opportunity for a partnership with New Home Star," explains New Home Star President, David Rice. "We work hard to place accountability on the front-line and receive rewards commensurate with our results. It's an approach that has proven to be in good alignment with the local home building leadership."

By aligning staffing needs with market demand, New Home Star provides builders with a scalable and performance-based alternative to in-house sales and marketing teams. Despite the recent housing downturn, Charlotte still lacks a viable sales and marketing outsourcing option. This presents a distinct opportunity for Division President, Kyle Rush, as he leads New Home Star into Charlotte. And Rush, a long-time Charlotte resident, is optimistic about the future of the local market.

"I'm thrilled to be bringing this service to Charlotte. We will be able to offer our local and regional home builders the resources of a national organization at a fraction of the cost. We look forward to partnering with the leadership teams here in Charlotte to identify and implement the best strategy for success. Our market is moving forward, and New Home Star can better position our builders to move with it," says Rush.

About New Home Star:
New Home Star is a national sales and marketing company, providing home builders and developers with sales training and development, staffing and recruiting, strategic and tactical marketing and operational intelligence. New Home Star operates in 12 markets across the United States and Canada, managing over $500 million in sales revenue.

For more information on New Home Star, visit http://www.newhomestar.com.

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Jonathan Balthrop
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