Gold Label Opens KICK-ASS Store, Presents Official KICK-ASS Movie Merchandise

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Gold Label launches store for fans to customize apparel and products inspired by the new movie KICK-ASS.

Gold Label Official KICK-ASS Design

Fans can choose from Kick-Ass tees and sweatshirts, Hit Girl tank tops, travel mugs and clocks, Big Daddy hats, journals and buttons, Red Mist tees, cards and mousepads and 'I am Kick-Ass' calendars and stickers

Gold Label, the innovator in licensed entertainment print-on-demand products and online stores, announces the opening of the official KICK-ASS store at http://www.goldlabel.com/kick-ass/

The Gold Label KICK-ASS Store celebrates the highly anticipated new movie based on the cult comic book series by Mark Millar and John Romita, Jr. and directed by Matthew Vaughn. Starring Aaron Johnson as Dave Lizewski, Nicolas Cage as Big Daddy, Christopher Mintz-Plasse as Red Mist and Chloë Moretz as Hit-Girl, KICK-ASS is being released by Lionsgate on April 16, 2010.

The Gold Label KICK-ASS store features a unique blend of original KICK-ASS designs, products and official key art, providing a platform for KICK-ASS fans to create their own KICK-ASS apparel and gear. “Fans can choose from Kick-Ass tees and sweatshirts, Hit Girl tank tops, travel mugs and clocks, Big Daddy hats, journals and buttons, Red Mist tees, cards and mousepads and ‘I am Kick-Ass’ calendars and stickers,” says Sherry Grisham, Gold Label’s Creative Director.

Gold Label’s social media channels will also enable KICK-ASS fans to connect with their favorite new film. “The Gold Label community loves KICK-ASS. Our members are excited to be able to create official KICK-ASS apparel and gear that reflects their individual style and the essence and attitude of KICK-ASS. Gold Label is thrilled to support KICK-ASS and Lionsgate,” says Matt Reed, Managing Director at Gold Label.

ABOUT GOLD LABEL:

Gold Label (http://www.goldlabel.com) empowers fans of today's hottest TV shows, movies, pop culture and humor brands to create official customized t-shirts, hoodies, mugs and other licensed products at Gold Label entertainment merchandise stores. Gold Label licensing partners include “Mad Men,” RAMBO, SAW, “Dexter,” “The Office,” “Weeds,” “Leverage,” “Spartacus,” “Heavy Metal,” “The Tudors” and Coca-Cola, among other fan favorite properties. Through strategic marketing and robust social media efforts, Gold Label connects rights holders with massive online communities obsessed with pop culture news, content and licensed products. Established in 2007, Gold Label is based in El Cerrito, California.

To visit the Gold Label KICK-ASS Store: http://www.goldlabel.com/kick-ass/

For Additional Information Contact:

Paula Hoppe
(310) 877-0539

ABOUT KICK-ASS:

KICK-ASS stars Aaron Johnson as Dave Lizewski, aka Kick-Ass, Academy Award® winner Nicolas Cage as the mysterious vigilante Big Daddy, Chloe Grace Moretz as his 11-year old sword-wielding dynamo daughter Hit Girl, Christopher Mintz-Plasse as fledgling crimefighter Red Mist and Mark Strong as local drug baron Frank D'Amico.

Based on the best-selling Icon comic book written by Mark Millar and John S. Romita Jr.,, KICK-ASS the movie was written for the screen by Jane Goldman & Matthew Vaughn, directed by Vaughn and produced by Vaughn, Brad Pitt, Kris Thykier, Adam Bohling, Tarquin Pack and David Reid, with Pierre Lagrange, Stephen Marks, Mark Millar, John S. Romita Jr. and Jeremy Kleiner as executive producers and Jane Goldman as co-producer. Presented by Lionsgate, KICK-ASS is an independent production from Vaughn's MARV Films and Plan B.

To visit the film website: http://www.kickass-themovie.com/

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Paula Hoppe
Gold Label
(310) 877-0539
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