Lyris to Present Online Marketing Strategies for Maximizing ROI at ad:tech San Francisco

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Attendees to Learn How Integrating Email Marketing with Other Online Marketing Channels Can Extend Advocacy and Improve Business Results

ad: Lyris, the online marketing expert, today announced it will be presenting and exhibiting at ad:tech San Francisco, one of the world’s leading online marketing events. At the event, Lyris’ CMO Blaine Mathieu will highlight how marketers can maximize ROI through integrating email marketing with other online marketing channels, such as search, social and mobile. The presentation is part of the Email Marketing Masters Series, which is taking place on the expo floor in theater one on Wednesday, April 21st from 2:00 – 2:50 p.m. PT.

In addition, at booth #6041 Lyris executives will present a series of 15-minute Lyris “Fast Tracks” focused on online marketing best practices and real-world results. The Lyris Fast Tracks and live Q&A will provide a unique, interactive forum to discuss how to leverage online marketing tools to drive better reach, relevancy and ROI.

“Marketers are at an exciting crossroads. Never before have we had more opportunities to interact with and reach our customers in so many ways,” said Blaine Mathieu, CMO, Lyris. “By integrating online marketing channels, including email, search, social and mobile, marketers can create more relevant and impactful engagement with customers that translates into better marketing results.”

WHAT:     Lyris CMO, Blaine Mathieu, to present in Email Marketing Masters Series
                 Lyris Fast Tracks in booth #6041

WHEN:     Blaine Mathieu, CMO, Lyris to present on April 21 at 2:00 p.m.
                    Lyris Fast Tracks April 20th and 21st

WHERE:     ad:tech San Francisco, Moscone Center North, San Francisco
                        April 19-21, 2010

SCHEDULE:     Lyris Fast Tracks at booth #6041

April 20th
10:30 AM: "Online marketing: How mobile marketing improves email marketing," Julianne Matzell, Director of Product Management
11:30 AM: "Email deliverability: 10 best practices," David Fowler, Global Director of Email Marketing Strategy
1:30 PM: "Online marketing: How social marketing improves email marketing," Blaine Mathieu, CMO
2:45 PM: "Online marketing: How Web analytics improves email marketing," Cathi Mason, Director of Marketing Programs
4:00 PM: "Online marketing: Bringing it all together for improved ROI," Blaine Mathieu, CMO

April 21st
10:30 AM: "Online marketing: How social marketing improves email marketing," Blaine Mathieu, CMO
11:30 AM: "Online marketing: How Web analytics improves email marketing," Cathi Mason, Director of Marketing Programs
1:30 PM: "Online marketing: Bringing it all together for improved ROI," Blaine Mathieu, CMO
2:30 PM: "Online marketing: How mobile marketing improves email marketing," Julianne Matzell, Director of Product Management
3:15 PM: "Email deliverability: 10 best practices," David Fowler, Global Director of Email Marketing Strategy

Also at Lyris’ booth #6041 attendees can receive a free guide titled, “Top 10 Money Makers in Email Marketing.” This provides marketers with the top 10 email must-haves to ensure email marketing programs bring the highest possible return. Attendees will also receive “The Email Marketing Money Makers Checklist,” which provides tips for marketers on how to stay focused as they execute the top ten email must-have tips for enhancing email marketing ROI.

Conference delegates and those unable to attend ad:tech San Francisco can join conversations with Lyris executives via Twitter to @Lyris with the hashtag #adtechSF. Also, connect with Lyris on Facebook, LinkedIn and YouTube; and find a vast repository of marketing commentary and best-practices guides on LyrisHQ.com. Marketers who would like to learn more about the benefits of effectively integrating email, social and mobile channels (“tri-messaging”) can access Lyris Perspectives: Tri-Messaging.

Related resources:

  •     Lyris Perspectives
  •     Lyris HQ
  •     Lyris Upcoming Events
  •     ad:tech San Francisco Web site

About Lyris, Inc.
Lyris, Inc. (OTCBB:LYRI.OB) is the first online marketing solution provider to integrate email with diverse online marketing channels to create more efficient and effective marketing organizations. The company’s flagship offering, Lyris HQ, is an all-in-one online marketing solution that combines email marketing with search, social, and mobile channels, enhanced by embedded deliverability and Web analytics. Lyris HQ provides online marketers actionable insights that help them make intelligent decisions and improve results. Clients include American Apparel, Body Glove, British Museum Company Ltd., Minnesota Timberwolves, PC Recycler and Student Advantage. For more information, please visit http://www.lyris.com.

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