DMM3 -- The UK's Only Conference Dedicated Exclusively to Data Migration

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Industry ansalysts suggest that 4 out of 5 Data Migration projects fail. Come to Data Migration Matters 3 in Londons West End on 12th May 2010 to hear from industry experts and been there done that executives about how to secure your project

Industry ansalysts suggest that 4 out of 5 Data Migration projects fail. Come to Data Migration Matters 3 in Londons West End on 12th May 2010 to hear from industry experts and been there done that executives about how to secure your project

According to the Bloor Industries report 80% of Data Migration projects over run time and/or budget.

  •     Cost overrun's average 30%
  •     Time overrun's average 41%

The main reasons for this persistent failure, again according to Bloor, is that Data Migration is not recognised as a skill set in its own right and 75% of companies had to develop their own methodology for data migration.

Johny Morris the leading Data Migration expert and author of Practical Data Migration has addressed the problem of many of these failures by developing and publishing PDMv2 the first non vendor specific methodology for successful data migration encompassing the best practice and experience of 15 years of working in the data migration industry with leading public and private sector organisations.

Johny Morris is just one of the industry leading speakers already confirmed for DDM3.

Johny said:

‘I am pleased to be invited to be a keynote speaker at the DDM3 conference on the 12th May. Data Migration doesn’t need to be complicated and drawn out. I am confident, that as we grow the number of professional PDMV2 accredited pracitoners and software vendors in the UK, significant Data Migration failures and frustrations will be a thing of the past.’

DDM3 will be held at the Kings Fund, London W1 on Wednesday 12th May 2010. It is the only conference of its kind in the UK and is the third in the very successful Data Migration Matters series and follows on from Data Migration Matters 2 held in November 2009.

DMM3 brings together the leading authorities in the data migration field including industry analysts and senior managers who have been there, done that and can share their experiences.

Featured Speakers include:

Johny Morris

Johny Morris is the author of the PDM methodology, and the widely followed “Johny’s Data Migration Blog” and has 25 years experience in Information Technology. He has spent the last 10 years consulting exclusively on Data Migration assignments for the likes of the BBC, British Telecommunications plc, and Barclays Bank. His book “Practical Data Migration” is an informative guide for managers, sponsors and practitioners alike who want to de-risk migration projects. Johny is a regular write and speaker at conferences across the world on Data Migration.

Dylan Jones

Dylan Jones is the founder and editor of Data Migration Pro and Data Quality Pro, the popular online communities that provide a range of practical resources, expert advice, industry opinion and education to more than 8,000 members and visitors every month. Dylan has an extensive information management background and has consulted on numerous large scale data migration and data quality projects over the last two decades.

Philip Howard

Philip is Research Director at Bloor Research. He specialises in databases, data management, data integration, data migration, data quality, data federation, master data management, data governance, metadata management and data warehousing.In other words: anything to do with the infrastructure of data. Philip was the first analyst in this country to recognise the significance of Data Migration as a domain in its own right and has been leading the analysis field in his understanding ever since.

Anyone interested in attending Data Migration Matters 3 can go the website

Tickets are priced at £150.00 per person.

Free Software - Talend will be offering free software to attendees at the hands-on “Introduction to Profiling, Data Quality and ETL Tools” tutorials. So not only do you get a hands-on tutorial from a leading vendor, you also get to walk away with software to experience at your leisure. This will be offered on a first come first served basis and can only be signed up for on the day. So come early to avoid disappointment.

Notes to editors:

  •     Practical Data Migration is published by BCS Press
  •     DDM3 is the only conference in the UK dedicated to the subject of data migration issues.
  •     DDM brings together business users, data migration software suppliers, consultancies and data migration practioners to share experience and issues and hear from market leading experts on best practice in delivering successful data migration
  •     Confirmed sponsors for the DDM3 conference for 2010 are: Dataflux, Rever, Iergo, Talend and Celona.
  •     Johny Morris has a Data Migration blog hosted by the British Computer Society -


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Sean Green
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