Tech Companies Turning the Web into Their # 1 Lead-Generation Tool

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Bootcamp focused on helping tech companies gain marketing advantage with Google

The York Technology Association (YTA) is accelerating the ability for Canadian tech companies to transform their websites into their # 1 lead-generation tool. The Association is holding a Web Analytics Marketing Boot Camp on April 29, 2010 where tech companies will help tech companies in gaining the traction needed to turn browsers into customers.

The Bootcamp consists of practical, hands-on sessions that will help tech company CEO’s, Marketers, PR managers and business owners turn their web presence into an active marketing asset for their business.

“Turn the web into your number one lead-generation tool,” challenges Marie Wiese of Marketing CoPilot, the event sponsor and Co-Chair of the YTA. “You may sell down the street or around the globe, but either way 87% of searches for you or your product start on the internet. Your website absolutely must engage your prospects and improve the way each potential customer is introduced to the buying process with your company.”

The half-day interactive workshop session will reveal the key elements of building and sustaining an accessible and credible web presence for tech companies in order to improve the way people find products and commit to the buying process.

The Bootcamp sessions will be facilitated by tech leaders who have earned their stripes, including marketing innovators Chris Adams and Jeff Jones of gShift Labs. Jeff and Chris are experts in web presence optimization and will focus their presentation on the importance of keywords, meta tags, analytics and an integrated web presence that will drive the right leads to your company’s website.

“There are four billion Google searches every day and 70% of search engine users click on organic results versus paid results,” said Chris Adams, Co-Founder of gShift Labs, developer of the newest web presence optimization software tool. “Simply put, improving your organic search results improves your visibility with 70% of the market. Who doesn’t want a piece of that?”

Case studies from several YTA member companies including Camilion Solutions, Doxim, and Insiteful Solutions, will be profiled as marketers from these organizations describe the successes and shortcomings of the programs they ran with over the past year. Register at http://www.yorktech.ca/bootcamptraining

About the York Technology Association
The York Technology Association is a member-driven organization fostering economic development in the technology sector. Members learn from their peers and find ‘shortcuts to success’ in the programs the YTA offers – each designed to support the economic success of technology firms in York Region, the GTA and surrounding Regions. http://www.yorktech.ca

About Marketing CoPilot
Marketing CoPilot works with CEOs and business owners that understand the importance of marketing to get their business to the next level. Marketing CoPilot builds and executes working marketing engines that accelerate business growth. http://www.marketingcopilot.com

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Pat Shaw

Marie Wiese