Cleveland, OH (PRWEB) April 19, 2010
Goebel Group, Inc., http://www.goebelgroup.com a leading Cleveland-based Search Engine Marketing firm, today announced the availability of “Social Seen” monitoring and analysis services to its clients. Social Seen (http://www.socialseen.com) is a SaaS social media toolset that provides search, monitoring, and analysis of content from leading social media websites including Facebook, Twitter, MySpace, YouTube, and tens-of-thousands of blog sites.
Social Seen’s unique and proprietary algorithms dynamically segment the gathered data to allow companies to quickly identify the “actionable business intelligence” that can be found in the gathered social media data. This “social media listening toolset” allows companies to search and monitor the comments being made about their brand, products, and services on the leading social media websites and blogs. While there is a lot of "chatter" on the web, it is critical that companies monitor the web and social media platforms and respond quickly to any trends, be they positive or negative.
The early-adopters for this technology are Public Relations and Media Relations firms, Market Intelligence services, and Search Engine Optimization companies, such as the Goebel Group. The Social Seen toolset allows these firms to manage the social media presence of their clients, and to validate the effectiveness of a social media campaign.
“Social Seen allows us to measure social media activity and quantify our marketing efforts to help our clients determine an ROI for the resources that we and our clients put into Social Media” said David Goebel from the Goebel Group.
“Social Seen has developed a unique search and analysis toolset that allows companies of all sizes to listen to the social media conversations that are taking place concerning their brand, service, and products. We can “white label” our technology for partnered resale, and we can also integrate our toolset into other applications, providing software companies with that missing social media component.” said Social Seen CEO Scott Rafferty.
Any company that markets a product or service should begin to listen to the conversations taking place in the social media portion of the web. Companies will likely find that there are daily conversations taking place about their products, brand, customer service, and even issues affecting investor relations. The message or conversation is no longer controlled entirely by the company, as their clients and customers can now initiate the conversation in the social media channels. Companies that ignore this new social media dialog miss a valuable opportunity to truly meet and engage their customer.
About Goebel Group Inc.
Goebel Group Inc. is a leading search engine and social media marketing company. The privately owned company helps its clients maximize the productivity of their employees, partners, and customers by utilizing industry leading search technology. Clients are worldwide and are in the legal, financial services, federal and state government, health care, manufacturing, transportation and other industries. Goebel Group, a certified Google Adwords Professional, offers services for search engine optimization and search engine marketing with Google AdWords, Yahoo Search Marketing, and MSN AdCenter. Google Analytics Training and Social Media Strategy and Training.
About Social Seen, LLC
Social Seen, LLC is a Cleveland, Ohio-based technology company that has developed a web-based software application to provide search, monitoring, and analysis capabilities across many social media networking sites and blogs. The software categorizes and clusters the comments as “actionable business intelligence” so that companies can actively and proactively respond to “chatter” about their products and services on the web. Social Seen’s SaaS application can be integrated as a social media component into third-party applications, and can be “white-labeled” for co-marketing purposes.
Contact: Tom Lash
phone: 216.502.3449 x104
# # #