The Object of My Confection: Nestle Toll House Cafe by Chip Opens In Rancho Cucamonga, CA

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Nestlé® Toll House® Café by Chip Bakery and Dessert Bar Franchise opens in Rancho Cucamonga's Victoria Gardens Mall

You always considered yourself a Chocolate Chip cookie kind of person – until the death by chocolate Triple Chocolate Chip cookie swept you off your feet. And a delicately caramel drizzled turtle brownie sent you straight to sensory heaven.

After opening its doors on Thursday, April 15th, guests were invited to explore their unique cookie cravings at the Nestlé® Toll House® Café by Chip Bakery and Dessert Bar’s newest location in Victoria Gardens Mall, Rancho Cucamonga, CA. Discover a world of engaging flavors; indulge in the sweet aroma of chocolate and subtle tones of ice cream infused with the rich scent of premium dessert coffees. For just a little icing on the cake, sample the legendary Nestlé® Toll House® recipe cookie cake and explore the endless possibilities and excitement it offers.

From the menu, shoppers are tempted to indulge themselves in the definitive taste of famous Nestlé® Toll House® cookies, incredible cookie cakes, mouth-watering brownies and made-to-order ice cream sandwiches. Dreyer’s Grand® Ice Cream, Nescafé® dessert coffees, and Nestlé® Pure Life Water accompany the simple fare done well. Customers can place orders online for cookies and cookie cakes by visiting http://www.nestlecafe.com.

“For us, dessert created with a passion for life and endless imagination is more than a sweet temptation. It’s a state of mind, an intriguing place, and experience that can take you on a journey. What a fantastic moment to share with someone special,” says Valerie Shropshire Director of Marketing for Crest Foods, Inc. Franchisor of Nestlé® Toll House® Café by Chip. “We are excited to be a part of the Rancho Cucamonga community and look forward to sharing each loved-up dessert with our guests.”

Get hands-on with a Cookie Decorating Event before learning why the bakery and dessert bar is sharing 1000 Smiles with guests on Saturday, April 17th beginning at 10:00 a.m. Kids and kids-at-heart can sample goodies and receive special offers from the café.

Nestlé® Toll House® Café by Chip is a premiere dessert café. All 95 US locations located in 24 states and Puerto Rico are franchisee-owned along with our new International location in Lebanon. Three cafes have opened in the last month with six more slated to open before the mid-2010. Shropshire said Nestlé® Toll House® Café by Chip has done well focusing on high-quality Nestlé® branded desserts, such as the Toll House® chocolate chip cookie cake, and by staying away from the heavy discounting offered by many of its quick-serve competitors.

Be one of the thousands dashing to the opening weekend of the newest Nestlé® Toll House® Café by Chip Bakery and Dessert Bar to get your favorite cookie fix.

About Nestlé Toll House Café by Chip
Nestlé Toll House Café by Chip is premiere dessert café and a leader in dessert destinations offering customers an unrivaled dessert experience through the use of fine ingredients, indulgent creations, distinct flavor profiles, and the rich tradition of the very best Nestlé® brands. Crest Foods Inc., Franchisor of Nestlé® Toll House® Café by Chip based in Richardson, Texas, is a premiere dessert café restaurant company. The company currently franchises over 100 cafes in the United States, Puerto Rico, Canada and the Middle East. Bringing classic and familiar desserts and drinks to consumers, the Nestlé® Toll House® Café by Chip concept offers Nestlé® Toll House® cookies, brownies, muffins, Nescafé® gourmet coffee drinks, and Edy’s/Dreyer’s Premium Ice Cream. The versatile concept has kiosk, in-line mall and street café locations. The company opened the first Nestle Toll House Café in 2000. Aggressive and continued growth is scheduled for 2009 including expansion in the United States, Puerto Rico, Canada and the Middle East. Nestlé® Toll House® Café by Chip has been recognized by Entrepreneur magazine as #1 in Category in the 2009 and 2010 Franchise 500, Top Restaurants for 2009, and a Top Global Franchise for 2009. For more information please visit http://www.nestlecafe.com.

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Valerie Shropshire
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