Engage Executives and Drive Action with Pimped-out Reports

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Stratigent plans to facilitate the Pimp Your Reports Workshop Series, which is a hands-on, full-day event that guides attendees through the creation of meaningful dashboards and reports.

“I found the Pimp Your Reports workshop to be the most useful workshop I have ever attended.”

Stratigent, a leading provider of web analytics and marketing optimization consulting, today announced that due to popular demand, it will again facilitate the Pimp Your Reports Workshop Series in 2010. Pimp Your Reports is a hands-on, full-day event that guides attendees through the creation of meaningful dashboards and reports. Members of the analytics community will join industry expert, Jennifer Veesenmeyer, VP of Analytics at Stratigent and one of the highest-ranked speakers of the eMetrics conference, for a full day packed with reporting and dashboard tips.

At this year’s Pimp Your Reports Workshop Series, attendees will have the opportunity to create meaningful dashboard reports to help engage executives and drive action. Topics will include:

  • Defining KPIs – What are the ideal indicators for your business model and are you effectively measuring them?
  • Best Practices for Collecting Report Data – What are the best methods and what best fits your situation?
  • Reporting Techniques – What are the key techniques in collaborating data to reveal new, compelling insights?

“Pimp Your Reports empowers analytics professionals to hone their skills in dashboard design, KPI definition and examine best practices in data collection for reporting” said Josh Manion, CEO of Stratigent. According to Jennifer Veesenmeyer, the session facilitator, “Each workshop focuses the planning, imagery, messaging and presentation aspects of pimping your reports." Jennifer is the VP of Analytics at Stratigent, where she specializes in assisting enterprise-level organizations overcome the communication challenges of digital analytics, such as gaining executive buy-in, building consensus and facilitating cultural change. She is highly regarded as an industry thought leader and is frequently asked to conduct educational presentations on the topic of meaningful reports and dashboard design.

The cross-country workshop series will begin in Chicago on Tuesday, May 18 at McCormick Schmick’s Seafood Restaurant. This year’s workshop series will feature a networking session sponsored by some of the top online marketing brands including Opinion Lab and Web Trends among others. Attendees will also benefit from sharing best practices, hands-on training and education as well as networking. A previous attendee from T. Rowe Price said “I wanted to thank you for giving such an entertaining and informative presentation. I've already met with my boss about talking to senior leadership with regard to site goals and we're looking at our team’s monthly presentation and deciding what goals we're trying to support and therefore what metrics and dashboards to use.” Another attendee from HBO stated “I found the Pimp Your Reports workshop to be the most useful workshop/seminar I have ever attended.” To reserve your space and register for the Pimp Your Reports Workshop Series, visit stratigent.com/pimp-your-reports or for more information about the workshop series.

About Stratigent
From its inception in 2002, Stratigent’s focus has been on transforming the way companies leverage analytics. Stratigent helps organizations improve their marketing performance by enhancing the way they act upon digital data. Today, Stratigent is a pioneer in the Digital Analytics space through developing a unique, technology-agnostic approach that correlates organizational goals to optimized marketing solutions. The company’s blend of deep technical and strategic capabilities are an attribute to all client engagements and the flexible services model ensures the successful execution of data-driven strategies for enterprise-level companies across all industries. Simply put, Stratigent is in the business of adding value to your business by converting data into dollars. For more information, visit stratigent.com.


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Jenny Kimbley
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