Media Placement Group Achieves Strong Results with Bing Mobile

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Media Placement Group, a marketing and media strategy firm, used Bing Mobile to increase customer response for a tax resolution client.

Media Placement Group (MPG), a South Florida-based marketing and media strategy firm, utilized Bing’s mobile search platform to diversify and strengthen one of their existing client’s online advertising efforts. After extensive testing of all mobile search providers, Media Placement Group concluded that Bing Mobile produced the most dramatic results for a tax representation client, said the firm’s Senior Online Buyer, Ja’Nice West. .

“We achieved a substantially higher ROI for the client using Bing for Mobile than other mobile search campaigns. The campaign generated as many interactions as Yahoo Mobile, but at a fraction of the spending. With a combination of real-time campaign management and its overall attractive audience, Bing for mobile made this campaign very successful for our client, JK Harris.”

Media Placement Group has been JK Harris & Company’s advertising agency of record since 1999, developing direct response and internet-based marketing solutions for the tax resolution market leader. With the advent of iPhones, Blackberry’s, and the Android phones, Media Placement Group believed JK Harris would benefit by tapping into a rapidly expanding and evolving customer base, mobile users. Several mobile platforms were tested, including Google and Yahoo!, to increase sales for JK Harris. After months of testing and analysis, while all three mobile search campaigns were successful, Bing’s mobile platform outperformed the others in terms of cost effectiveness.

Media Placement Group’s expansion into mobile search signified the firm’s commitment to identifying new customer segments for clients while maintaining its data-driven and performance-based marketing philosophy. Whether the firm is testing ads on mobile search providers or helping clients advertise on network television, Media Placement Group conducts rigorous analysis of market research and customer response data at all levels to yield the highest possible return on advertising dollars.    

Gina Anton, Director of Communications at JK Harris, also agreed.

“Over the past 10 years, Media Placement Group has helped us reach our target customer across a variety of media, while always identifying new marketing opportunities and driving our cost per acquisition down and our return on advertising investment up. The Bing for Mobile test was one such example and was a win-win for all involved”

About Media Placement Group:

Media Placement Group (http://www.mediaplacementgroup.com) is a marketing and media management company founded in 1986 in Boca Raton, Florida. Specializing in both online (web design, search, display) and traditional marketing (television, radio, print, direct response), MPG's approach to media management is based on the commitment to increase clients' profitability by maximizing the return on their advertising investment.

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Osmaan Khan
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