SeatSnug Safety Device Now Available in Babies"R"Us Stores Nationwide and Online at

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"For less than the cost of a tank of gas, you can enhance the safety of your child riding in a booster seat"

Lap Belt Cinch, Inc. (LBC), developer of the CG-Lock technology and maker of the CG-Lock® & SeatSnug® devices for enhancing seatbelt performance, announced today that its SeatSnug child safety device is now available in all Babies"R"Us stores across the country as well as online at Babies“R”Us is the baby products authority and leading juvenile products retailer.

Child safety advocates stress the importance in ensuring that when young ones are restrained with a car seatbelt, the lap belt is snug over the upper thighs and hips, and that it doesn’t ride up over the abdomen (tummy). However, once children are buckled and travel begins, the seatbelt may develop slack, get loose, or reposition on the lap, whereby jeopardizing the integrity of the restraint.

SeatSnug easily clips on an existing seatbelt to enhance the safety and comfort of children riding in booster seats. It allows you to gently tighten the lap belt over a child’s upper thighs and hips by simply pulling the shoulder strap until it rests snug against the child. The SeatSnug lets the shoulder strap operate more effectively while preventing slack from developing in the lap belt, which helps safely secure the child.

Recipient of The National Parenting Center Seal of Approval, the SeatSnug device has been crash tested and shown to improve child safety as well as reduce the risk of injury in auto accidents. By stabilizing a child, SeatSnug also enhances the child’s comfort and can reduce the risk of motion sickness while riding.

"It is the number one safety innovation that I have seen in twenty years that actually lowers the risk of someone having something happen to their children while riding in a vehicle," states Tom Piggott, a child safety advocate. "For less money than the cost of a tank of gas, you can increase your child's safety.”

“Car accidents are the leading cause of death and injury for children and loose fitting seat belts are a major contributor," states Alison Rhodes, the nationally respected "Safety Mom. "Clipping a SeatSnug onto your child's seat belt goes a long way in insuring a safer and more comfortable ride.”

Babies"R"Us leads a growing list of national retailers offering the patented SeatSnug device. "It's all about child safety and that is what drives us and our retail partners. Seatbelts alone don’t safely secure children in booster seats, but with SeatSnug, they do," says Chuck Carter, CEO of LBC. "As our motto says, we are about SAVING LIVES, ONE SEATBELT AT A TIME, while also reducing the risk of injury in accidents and increasing user comfort."

Lap Belt Cinch, Inc. is the developer and patent holder of CG-Lock technology. Its aftermarket products, the CG-Lock and SeatSnug, are designed to enhance driver control, improve safety, reduce injuries in vehicular accidents and save lives. The CG-Lock, which has been certified for some SCCA events, is also used widely by the Hollywood stunt industry and has been featured in a series of sports car magazines. SeatSnug has been featured on ABC and the Fox News TV channels.


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Kirstie Thomas
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