Only by knowing what influences purchasing habits can restaurants truly understand how their behaviors can enhance or detract from the customer experience. It’s all about driving more positive outcomes and customer relationships.
(PRWEB) April 16, 2010
Empathica Inc., a leading provider of Customer Experience Management (CEM) solutions to some of the world’s most respected brands, will be exhibiting at the prominent Restaurant Leadership Conference 2010 held April 19-21 in Scottsdale, Arizona.
The conference will cover a variety of topics of interest to restaurant executives, including best practices for raising awareness and capturing customers, building a sustainable brand and creating the ultimate customer experience. Doug Murless and Bryan Surface of Empathica will be among those who represent the restaurant industry’s leading suppliers, where they will discuss strategy, tactics and new products that will help to foster industry growth throughout the next decade.
Working with more than 200 of the world’s leading brands, Empathica is well experienced in turning local guest feedback into operational and strategic insights that help improve customer experience. Murless and Surface will relay Empathica’s flexible guest satisfaction survey options, easy-to-use reporting and action planning; unique location-based improvement plans to drive business transformation, as well as social media and mobile technologies that can help turn satisfied guests into brand advocates.
For example, in an effort to align CEM strategy with social media, Empathica created GoRecommend, an innovative brand recommendation application that allows satisfied customers to post location-specific recommendations on Facebook, turning excellent customer experiences into a powerful marketing tool. A solution that has proven successful in the restaurant industry, GoRecommend has since generated some 50,000 recommendations from satisfied customers that have been shared with over 7.7 million friends on Facebook.
“It is not enough to merely measure customer satisfaction, but to take advantage of your natural brand advocates,” says Gary Edwards, Empathica EVP of Client Services. “True business transformation also requires actionable insights. At Empathica, we start by identifying the key factors that determine customer satisfaction, loyalty, and advocacy, and work toward developing the steps a restaurant can take to enhance their business model. Only by knowing what influences purchasing habits can restaurants truly understand how their behaviors can enhance or detract from the customer experience. It’s all about driving more positive outcomes and customer relationships.”
The three-day networking and best practices event will also include keynote speakers, a social media panel and a Product Gallery and Sponsor Fair, which allows attendees a firsthand look at new industry products and services.
Empathica representatives will be located at Booth 127 at the Restaurant Leadership Conference. For more information or to register, visit the Web site.
Empathica provides Customer Experience Management programs to more than 200 of the world’s leading brands, ranging from multi-unit retailers, to banks and restaurants. Its rich analysis of survey data using state-of-the-art surveying and dashboard reporting software allows for performance-improvement solutions, evidence-based marketing insights, and customer experience management consulting. Annually, Empathica’s 30 million customer surveys in 17 languages reach more than 70,000 locations. A privately-held organization, Empathica is headquartered in Mississauga, Ontario, Canada and also has offices in Birmingham, England and Alpharetta, GA, in the United States. For more information about deriving actionable insights that enhance a brand’s operational excellence, visit Empathica at http://www.empathica.com.