Jostens Helps Usher in New Era in Yearbook Tradition with Technology, Personalization and Education

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Delivery of 2010 editions celebrate yearbooks created by students for students

The importance of yearbooks and yearbook education drives Jostens to continually provide new ways for students to express themselves and schools to share their stories.

When students open their yearbooks for the first time, they immediately recall the stories and connections that matter most in their lives at that point in time. Schools celebrate yearbook delivery with distribution and signing events that are a lasting part of school and student tradition. Beginning in May and extending through September, students will be opening newly published yearbooks and putting pen to pages soon to become valuable keepsakes of the 2009-2010 school year.

“Yearbook is a great educational experience for students and an incredible opportunity to create a high quality lifetime keepsake for others,” said Tim Larson, president and CEO, Jostens®. “Through the work of yearbook staffs and their dedicated advisers, all students can have the story of their school year, enhanced with personal messages and signatures, to hold onto for the rest of their lives.”

Printed yearbooks are a part of school tradition and culture, capturing stories and events for each student. Yearbooks are unique in that they are created by students for students to connect with friends, teachers and their school, and quickly become a permanent way to share those stories for decades.

“The yearbook tradition continues to evolve based on strong school yearbook programs, striking designs and spirited photography. We are ushering in an entirely new era for the timeless tradition as we introduce even more ways for students to personalize their yearbooks,” said Larson.

Innovation enhances tradition and involvement

Students and advisers use Jostens’ online creation tools to design their yearbooks and prepare them for publication. An easy to use Web site encourages all students and parents to upload and share images with the yearbook staff.

Jostens’ production solutions and technologies have made color-filled yearbooks the norm. Yearbooks are valuable keepsakes and the application of color science at Jostens enhances color accuracy for the best possible production to provide staffs and students with lasting memories at the highest level of quality.

Today’s marketing savvy yearbook staffs place extra emphasis on creating an inclusive yearbook by making sure that every student appears in the book multiple times, as it is a key reason students buy yearbooks. Students use Web-based indexing tools to track student coverage and events. Many staffs tap into social media channels including Facebook and MySpace to promote their yearbooks and invite students to share their own story ideas and photos.

Yearbooks get personal

Over the past two years, Jostens has developed and tested proprietary technology that allows students to make their individual memories a lasting part of their yearbook. Jostens Personal Yearbook Pages™ provide a new way for students to publish more photos and stories of themselves, friends and events and add those pages to their personal copy of the yearbook published by their school.

Larson added, “enabling students to publish their own content, along with the entire school story, encourages self expression and allows each student to add their own unique personality to their copy of the yearbook.”

Beginning in 2008, Jostens started working with pilot schools to develop Personal Yearbook Pages and has expanded the capability this year, allowing more schools to experience this new yearbook tradition developed by Jostens.

Personal Yearbook Pages offer students an easy way to archive more personal photos and those of friends and events in their copy of the school yearbook. Personal yearbooks pages are created by students and appear exclusively in the individual student’s book, usually after the autograph section. Students can also collaborate with friends to create pages with each other, enhancing the fun and social aspect of their yearbook experience.

Beginning in August, Jostens will provide the next generation of online tools at to design, review and order custom yearbook pages. The Web site provides an easy way to design 4- page inserts that are bound into the book to personalize every student’s yearbook.

One class, 30 skills

Yearbook is an important class offered in high schools, helping students develop skills in journalism, photography, writing and design, leadership and business. The new edition of Jostens’ 1, 2, 3 Yearbook Journalism Curriculum, shipping to schools May 1st, helps yearbook advisers guide student staffs in creating their annual yearbook, while at the same time teaching 30 skills that prepare them for life outside of school.

“The combination of critical thinking, problem solving, effective communication and collaboration result in a dynamic and contemporary yearbook. These skills prepare students for life and work in today’s global economy.” said Larson.

Jostens 1, 2, 3 Yearbook Journalism Curriculum, Gotcha Covered Look Book and annual photo and design contests help students learn important life and publishing skills and recognize the design, photography and journalistic talents of middle and high school students. Jostens, in collaboration with Wolfe’s Camera, has just announced winners of the annual Photo Contest. Winning photos can be viewed online at Winners of the Jostens and the joint Jostens and Adobe yearbook design contests will be announced on May 24th.

New yearbooks, timeless tradition

Jostens understands that yearbooks are unique because they are limited edition books created by students for students and provide a valuable and historical keepsake for the student, his or her family and the schools. Ongoing investment in technology, personalization and education provide student-friendly processes and affordable options for all schools. The importance of yearbooks and yearbook education drives Jostens to continually provide new ways for students to express themselves and schools to share their stories.

About Jostens
Minneapolis-based Jostens is a provider of products, programs and services that help people tell their stories, celebrate important traditions and recognize achievements. The Company’s products include school yearbooks and other memory book products, scholastic products such as class rings and graduation products, and products for athletic champions and their fans. Jostens is a subsidiary of Visant Corporation, a marketing and publishing services enterprise servicing the school affinity, direct marketing, fragrance and cosmetics sampling and educational and trade publishing segments.


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Rich Stoebe
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