"Breakthrough in PPC Ad Testing and Optimization" - Search Marketing Now Live Webcast, May 4, 1 PM EDT

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PPC expert Matt Van Wagner explains a new model for PPC testing and optimization - Ad Set Optimization - which can improve results of even the best-performing PPC advertising campaign

Search Marketing Now

Search Marketing Now webcasts

Breakthrough in PPC Ad Testing and Optimization: Using Ad Sets to Improve Even Your Best PPC Ad Campaign

On Tuesday, May 4, at 1 PM Eastern Daylight Time, Matt Van Wagner will present "Breakthrough in PPC Ad Testing and Optimization: Using Ad Sets to Improve Even Your Best PPC Ad Campaign," at Search Marketing Now. This webcast is free and is sponsored by Acquisio.

Registration is open at Search Marketing Now.

For years, A/B ad split testing has been the workhorse of ad testing for Pay Per Click (PPC) campaign managers. It's easy to understand and easy to implement, and can produce steady, predictable gains in your campaigns. But A/B testing can also lead to over-optimization and a thinning of the ad message diversity; it can also decay in campaign performance.

Matt Van Wagner, President of Find Me Faster, has developed the Ad Sets Optimization model, which he will explain on the May 4th webcast. He'll discuss how a set of ads can outperform the best ad in an ad group, and show how advertisers can improve PPC campaign results using this new technique.

He'll cover a variety of topics, including: How a set of ads can outperform the single best ad in an ad group; What ad sets are, how and why they work; How to apply the Van Wagner Ad Sets Optimization model in your PPC campaign.

Matt Van Wagner is President and CEO of Find Me Faster, a search marketing agency in Portsmouth New Hampshire. Ad Set Optimization™ is a trademark of Find Me Faster. Matt is a regular contributor to Search Engine Land and a frequent speaker at industry events.

This webcast is sponsored by Acquisio, the world’s leading provider of performance marketing solutions for agencies. Its flagship product, Acquisio SEARCH, helps marketers manage, optimize and automate all their paid search activities across all search engines. The platform also automates the production of beautiful and engaging client-ready reports, saving agencies significant amounts of time each month on their reporting activities. Other solutions include landing page creation and testing platform Acquisio PAGES, and Acquisio Managed Services. Acquisio’s suite of solutions empowers over 300 interactive agencies around the world, providing them with increased productivity, efficiency, and ROI. Learn more at http://www.acquisio.com.

About Search Marketing Now and Third Door Media:
Search Marketing Now webcasts are produced by Third Door Media, Inc. Third Door Media's mission is to empower interactive and search marketing professionals by providing trusted content and community services they need to be successful.

Third Door Media produces the conference series Search Marketing Expo - SMX, which includes SMX Advanced (June 8-9, 2010) SMX West, SMX East, and other SMX conferences. Third Door Media also publishes the search marketing news and analysis site Search Engine Land and Sphinn.com, the place for web, online, search, interactive and internet marketers to share news stories, talk within subject-specific discussion forums, build a network and stay connected to hot topics in internet marketing.

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Christopher Elwell
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