Social Search May Galvanise Organic Results

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The addition of real time social media factors into results on search engines could serve to galvanise the quality of organic search according to PR, search and social media agency Punch Communications.

The addition of real time social media factors into results on search engines could serve to galvanise the quality of organic search according to PR, search and social media agency Punch Communications.

The evolution of real time social networks has resulted in news of current events travelling much quicker than was previously possible online, and the degree of online discussion occurring around a specific topic can be an accurate gauge of what the public is talking about at a given moment, and why it is important or relevant to them.

The appearance of this social network content in search engines has the potential to make their results much more organic than was previously possible, by sourcing current, up to date discussions from around the web and suggesting this as a solution to user's queries. The influence of algorithms and Google's page rank system on non-paid search responses could be lessened as a result, a process that will continue as more and more social media content permeates throughout the internet.

Pete Goold, Managing Director of PR agency Punch, said: "From a marketing perspective, the inclusion of social media content in search results places much more of the onus on marketers to deduce which members of the social sphere are going to be most important in reaching and influencing the end consumer. As the amount of such content increases, so will its effect on search results, so the reach of social media activity may travel much farther than the walls of a given network.

Punch Communications is a leading PR, social media and SEO agency with clients spanning the globe, from the United States to the United Arab Emirates. Punch has evolved its skill set significantly during the recession, engaging in key consulting and executing roles in social media and search marketing campaigns. As such, Punch now provides some element of digital marketing for all of its current clients.

For more information, please call 01858 411 600, or visit punchcomms.com.

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