ESI Announces the Principal Financial Group Family Fun Fest 2010 Tour Itinerary

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World's largest and longest-running traveling baseball celebration enters seventh season offering free family entertainment to minor league baseball fans in communities across the country.

From exceptional value to a safe, family environment, fans get to see competitive professional baseball with non-stop entertainment. The Principal Financial Group Family Fun Fest extends that excitement before the game with an event truly unique to minor league ballparks.

The Principal Financial Group Family Fun Fest will visit more than 40 minor league baseball ballparks, including 10 Triple-A stadiums and the Eastern League All-Star Game, as announced today by tour creators and producers, Entertainment and Sports International (ESI). The tour will launch May 13 at the home of the Wilmington Blue Rocks when they host the Lynchburg Hillcats.

For the seventh consecutive year, the Principal Financial Group® will serve as the exclusive title sponsor of this unique entertainment experience. During this year's tour, The Principal® will highlight its national educational campaign - America Rebuilds with The Principal - aimed at providing Americans with the inspiration, advice and tools they need to get their financial futures back on track.

Baseball legend and Hall of Famer, Nolan Ryan, returns as national spokesperson. "The minor leagues offer fans a great baseball experience," said Ryan. "From exceptional value to a safe, family environment, fans get to see competitive professional baseball with non-stop entertainment. The Principal Financial Group Family Fun Fest extends that excitement before the game with an event truly unique to minor league ballparks."

Started in 2004, the tour has been visited by nearly two million fans over the course of 300 stops. Open three hours before the game and set up right outside the main stadium gates, the event is free to all fans and features more than 20 baseball themed attractions, including:

--    A minor league baseball museum featuring memorabilia from more than 100 years of baseball history;
--    A state-of-the-art Home Run Derby Video Game Arcade with the latest baseball and family games sponsored by Great Clips;
--    Free souvenir personalized baseball cards sponsored by Travelodge;
--    Free Sports Illustrated Kids personalized magazine covers;
--    A midway with batting and pitching cages, giant slides, bounce houses, bungee runs and attractions specifically designed for younger fans;
--    And new attractions from Topps Trading Cards, Random House Children's Books, and Louisville Slugger.

Baseball fans also have a chance to win $5,000, or free nights at Travelodge and a personalized Louisville Slugger baseball bat, by entering The Principal 401-K Challenge. It's a fun and exciting sweepstakes recognizing the first participating team on the tour to register 401 home strikeouts (K's). Last year's winning team and the reigning champs are the Fort Wayne TinCaps. The online entry form and complete rules are available at http://www.principal.com/funfest.

The 2010 schedule features first-time appearances in six new markets, including the Triple-A Nashville Sounds, the Eastern League All-Star Game, and teams representing 13 affiliated and independent leagues.

Fans can learn more by visiting the tour's official website,
http://www.principal.com/funfest.

About the Principal Financial Group
The Principal Financial Group® (The Principal®) is a leader in offering businesses, individuals and institutional clients a wide range of financial products and services, including retirement and investment services, life and health insurance, and banking through its diverse family of financial services companies. A member of the Fortune 500, the Principal Financial Group has $284.7 billion in assets under management and serves some 18.9 million customers worldwide from offices in Asia, Australia, Europe, Latin America and the United States. Principal Financial Group, Inc. is traded on the New York Stock Exchange under the ticker symbol PFG. For more information, visit http://www.principal.com.

About Entertainment & Sports International
Entertainment & Sports International (ESI) is a partnership of two experienced sports and entertainment executives who have worked with some of the best-known entertainment brands of the past two decades. From offices in New Jersey and North Carolina, the company creates and produces distinctive and proprietary sports and entertainment properties and events. For more information, visit http://www.esiworld.com.

2010 Principal Financial Group Family Fun Fest Tour Stops
*All dates and teams are subject to change

5/13    Wilmington Blue Rocks (Delaware) (A+)
5/16    Pawtucket Red Sox (Rhode Island) (AAA)
5/19    Frederick Keys (Maryland) (A+)
5/21    Rochester Red Wings (New York) (AAA)
5/23    Syracuse Chiefs (New York) (AAA)
5/25        New Britain Rock Cats (Connecticut) (AA)
5/28    Washington Wild Things (Pennsylvania) (Ind)
5/31     Schaumburg Flyers (Illinois) (Ind)
6/2    Normal CornBelters (Illinois) (Ind)
6/4    Rockford RiverHawks (Illinois) (Ind)
6/6    Fort Wayne TinCaps (Indiana) (A)
6/8    Wisconsin Timber Rattlers (Appleton) (A)
6/11    Cedar Rapids Kernels (Iowa) (A)
6/13    Peoria Chiefs (Illinois) (A)
6/16    Springfield Cardinals (Missouri) (AA)
6/18    Tulsa Drillers (Oklahoma) (AA)
6/20    River City Rascals (Missouri) (Ind)
6/22    Tennessee Smokies (Kodak) (AA)
6/25    Lexington Legends (Kentucky) (A)
6/27    Nashville Sounds (Tennessee) (AAA)
6/29    Birmingham Barons (Alabama) (AA)
7/2    Kansas City T-Bones (Kansas) (Ind)
7/5    Round Rock Express (Texas) (AAA)
7/9    Omaha Royals (Nebraska) (AAA)
7/11    Iowa Cubs (Des Moines) (AAA)
7/14    Eastern League All-Star Game, Harrisburg Senators (Pennsylvania) (AA)
7/17    Tri-City ValleyCats (New York) (A)
7/19    Potomac Nationals (Virginia) (A+)
7/21    Charlotte Knights (South Carolina) (AAA)
7/23    Kinston Indians (North Carolina) (A+)
7/25    Durham Bulls (North Carolina) (AAA)
7/27    Salem Red Sox (Virginia) (A+)
7/29    Southern Maryland Blue Crabs (Waldorf) (Ind)
7/31    Lancaster Barnstormers (Ind)
8/2    Lynchburg Hillcats (Virginia) (A+)
8/4     Kannapolis Intimidators (North Carolina) (A)
8/6    Myrtle Beach Pelicans (South Carolina) (A+)
8/8    Charleston RiverDogs (South Carolina) (A)
8/12    Savannah Sand Gnats (Georgia) (A)
8/15    Mobile BayBears (Alabama) (AA)
8/17    Pensacola Pelicans (Florida) (Ind)
8/19    New Orleans Zephyrs (Louisiana) (AAA)
8/21    Shreveport Captains (Louisiana) (Ind)

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