Stratford Shakespeare Festival Selects Callfinity as Their Contact Center Applications Provider

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The Stratford Shakespeare Festival announces that they’ve selected Callfinity, the leading provider of smart contact center applications, to provide a variety of call center products for the Canadian theatre group.

Callfinity, Inc., a rapidly growing provider of intelligent telecommunications applications for contact centers around the world, announced today that the Stratford Shakespeare Festival will be using Callfinity's ContextIP system for their Automatic Call Distribution (ACD), Interactive Voice Response (IVR), dialer, and call recording needs. Callfinity’s solutions will be integrated with the Tessitura Network’s premier customer relationship management (CRM) software.

The Stratford Shakespeare Festival is a performing arts center located in Stratford, Ontario that places an emphasis on quality and customer service. Callfinity's contact center system, called ContextIP, provides an easy-to-use and flexible application that routes inbound calls, outbound calls, and automated IVR interactions. Further, Callfinity's built-in call recording and evaluation system allows supervisors to monitor agents, score their performance, and create incentives for improvement. By integrating with Tessitura's CRM software, agents will see "screen pops" of their same, trusted environment whenever calls start.

"We're very proud to be a part of Stratford's growth and look forward to helping them expand their reach as one of the most prominent arts festivals in Canada," said Jeff Valentine, President & CEO of Callfinity. "Their commitment to customer satisfaction matches well with the capabilities of our blended agent desktop environment."

Lisa Middleton, Director of Marketing & Audience Development for the Stratford Shakespeare Festival, was also pleased to announce the new agreement. "Our focus has always been on providing excellent customer service for our patrons and the Callfinity product allows us to build upon this. The team at Callfinity was extremely flexible in coming up with solutions to meet our unique business requirements. This system has allowed us to fully integrate our call centre operations with our CRM system, Tessitura, for a seamless customer experience. "

Jack Rubin, President of the Tessitura Network, the company that provides the Stratford Shakespeare Festival with enterprise constituent management software indicated that, "The Tessitura Network is thrilled that Stratford Shakespeare Festival elected to take full advantage of the comprehensive CRM and transactional data that is accessible via Tessitura Software® in order to tie their highly targeted marketing efforts with the advanced capabilities of the Callfinity system. The benefits of the seamlessly integrated enterprise technology that Tessitura provides arts and cultural organizations to tie their ticketing to their marketing to their fundraising to their online and offline presence is now supercharged further by the defining of campaign objectives that lead to smart call initiation and results tracking in an incredibly efficient manner."

As a result of the work that Callfinity has done with The Stratford Shakespeare Festival and Tessitura Software, Callfinity's ContextIP platform now includes customizable integration with Tessitura's CRM products. "I'm particularly excited that our blended contact center may be a good solution for other Tessitura Software users: it allows an entire ecosystem of customers that have selected the best-in-class CRM system for arts and theater organizations to also select the world's easiest to use and most flexible contact center platform," said Valentine.

About Callfinity®
Callfinity provides the easiest-to-use intelligent telecommunications applications for contact centers, service providers, and enterprises. Since 1999, over 300 customers in six countries around the world have selected Callfinity's on-premise systems, hosted services, and hybrid-hosted solutions. For more information about Callfinity, please visit Callfinity's Web site at http://www.callfinity.com. Callfinity is a registered trademark of Callfinity, Inc.

About Stratford Shakespeare Festival
The Stratford Shakespeare Festival is the leading classical theatre in North America. Founded in 1952, the Festival presents a seven-month season of 12 to 16 plays in four theatres, featuring the works of Shakespeare and other great classical writers, as well as the best in musical theatre and contemporary drama. It welcomes more than 500,000 visitors each year between the months of April and November.
For more information about the Stratford Shakespeare Festival, visit http://www.stratfordfestival.ca.

About Tessitura Software® and the Tessitura Network, Inc.
Tessitura Software® is enterprise software that enables an integrated approach to "constituent management" for arts and cultural organizations. Using a single database, the system empowers the user organization to record, track and manage all contacts. Tessitura includes ticketing, fundraising, CRM, marketing, reporting, data mining and analysis, subscriptions, membership functionality and full no-fee internet capability. Promotions, solicitations and campaigns can be highly targeted and conducted in a cost-efficient manner. A key benefit of the system is its ability for relationship managers to have a full view of each constituent – their history, preferences and all contacts with the organization. Over 300 organizations use Tessitura in Australia, Canada, Ireland, New Zealand, United Kingdom and the United States. Tessitura Software® is fully PCI (PA-DSS) Certified.

The Tessitura Network, Inc. is a nonprofit company established to further enhance Tessitura Software® over time and to provide ongoing support, consulting and community services for Tessitura licensees. A worldwide Tessitura Network, Inc. team provides these services. Licensees become "members" of the Tessitura Network once they start using Tessitura to process transactions for their organization. For more information, visit http://www.tessituranetwork.com.

Callfinity, Inc. Contact:
John Adams
Vice President of Operations
john.adams(at)callfinity(dot)com
888-480-1080 x8130
http://www.callfinity.com

Stratford Shakespeare Festival Contact:
Lisa Middleton
Director of Marketing & Audience Development
LMiddleton(at)stratfordshakespearefestival(dot)com
800-561-1233
http://www.stratfordshakespearefestival.com

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John Adams
Callfinity
888-480-1080 ext. x8130
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