Interest in MRM continued to grow with unprecedented interest in 2009.
Evanston, IL (PRWEB) April 18, 2010
MarketingPilot, the leading mid-market provider of marketing software for corporations and advertising agencies, today announced it has been positioned by Gartner, Inc. in the Niche quadrant of the “Magic Quadrant for Marketing Resource Management (MRM), published February 19, 2010 by Kimberly Collins.” MarketingPilot is the most popular and widely used marketing resource management system available with more than 500 users worldwide. MarketingPilot provides a strong set of MRM capabilities for marketers in workflow, planning, campaign management, digital asset management, budgeting and other key areas.
Gartner predicts growth in the MRM market over the next year, citing “Interest in MRM continued to grow with unprecedented interest in 2009. This dramatic trend was driven by several factors, including an increased focus on marketing costs and the financial management of marketing, the difficulty justifying marketing budgets, the desire to measure all marketing initiatives, the need to achieve a faster time to market, reduced resources (budget and people), the focus on reducing marketing waste and the need to balance corporate versus local marketing control.”
About the Magic Quadrant
The Magic Quadrant is copyrighted 2010 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
MarketingPilot provides leading-edge integrated software for marketers and advertising agencies that saves time, reduces costs and improves performance. Used by more than 500 organizations worldwide, MarketingPilot software is built on a Unified Marketing Platform™ which integrates functions into a seamless, easy to use system. To learn more about MarketingPilot, visit http://www.MarketingPilot.com.
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