The Impact of US Health Care Reform on Medical Tourism Marketing
Brookline, MA (Vocus) April 19, 2010
Irving Stackpole, President of Stackpole & Associates Stackpole & Associates will give a presentation entitled “The Impact of US Health Care Reform on Medical Tourism Marketing” on Monday, April 26, 2010 at the First Latin American Global Medicine and Wellness Congress First Latin American Global Medicine and Wellness Congress in San Jose, Costa Rica.
The recent US health care reform bill signed into law by President Obama has far reaching consequences for the international health travel sector which has focused its marketing efforts on uninsured Americans as well as US self-insured health plan providers. Mr. Stackpole’s presentation will address some of the questions raised by the health care reform legislation including whether these traditional markets should still be the focus for medical tourism organizations.
According to Mr. Stackpole, “The insurance industry will be in flux for at least the next two years as it responds to the changes in the marketplace as a result of health care reform. Until issues are ironed out over time, traditional medical tourism markets such as uninsured individuals and self-insured providers may not be the best targets for medical tourism marketing. A preliminary assessment of the law does identify some opportunities for international health travel organizations”.
As an expert in medical tourism market research and marketing, Irving Stackpole will be a featured speaker at the Conference. He will be joined by other leaders in the global medicine sector including Costa Rica’s Minister of Competitiveness, Jorge Woodbridge, who is instrumental in promoting Costa Rica as an international health destination, stating, “The warmth of its people, the professional quality of our physicians and healthcare personnel, the paradisiacal beauty of the country coupled with our traditional commitment to medicine makes Costa Rica an excellent destination and learning center for global medicine.
For additional information about Mr. Stackpole’s presentation, contact Elizabeth Ziemba at (617) 739 5900 x 14 or visit http://www.StackpoleAssociates.com. The presentation will be available on the company's web site in the beginning of May 2010.