Marketing to International Patients Requiring Complex Medical Procedures

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Irving Stackpole, President of Stackpole & Associates, a health care market research and marketing company, will give a presentation on understanding and marketing to international patients requiring complex medical procedures at the European Medical Travel Conference 2010 in Venice, Italy on May 5, 2010.

There is a vast difference in motivational factors between someone having an orthopedic or cardiac procedure as opposed to someone having a minor cosmetic or dental procedure. Understanding the unique psychological characteristics between these two types of international health travelers is vital to creating marketing campaigns that will reach and attract these types of clients

Irving Stackpole, President of Stackpole & Associates, Stackpole & Associates will give a presentation entitled “Motivating the High End Market: Attracting the Most Profitable International Patients” on May 5, 2010 at the European Medical Travel Conference European Medical Travel Conference in Venice, Italy.

Marketing strategies to reach and attract medical tourists who require complex medical care are completely different from marketing campaigns designed for the most casual international health and wellness traveler. The psychological profiles of international patients seeking medical procedures that are complex require marketing plans featuring competent, confidence building messages rather than the “fun in the sun” campaigns designed for medical travelers seeking low acuity treatments. Understanding the different between these two market segments is vital to achieving success in the medical tourism industry.

According to Mr. Stackpole, “There is a vast difference in motivational factors between someone having an orthopedic or cardiac procedure as opposed to someone having a minor cosmetic or dental procedure. Understanding the unique psychological characteristics between these two types of international health travelers is vital to creating marketing campaigns that will reach and attract these types of clients”.

As more and more countries identify medical tourism as a national priority, competition for international patients who require complex care are a ripe target in that they purchase high cost, high margin medical care as well as staying in country for an extended period of time. These types of international visitors are a substantial value added to the local economy and are going to be the focus of more and better targeted marketing efforts, Marketing tips and other helpful hints will be provided as part of Mr. Stackpole’s presentation to help organizations secure the types of clients they seek.

Established in 1991, Stackpole & Associates provides marketing, market research, and business development solutions for providers, consumers, and customers in healthcare, senior living and human services. For the medical tourism industry, Stackpole & Associates can help businesses identify prospective clients globally with a focus on the US, UK and Canada, and then ensure that the products and services offered to those customers carry the right message in the right way. The company is an active member of the Medical Tourism Association.

For additional information about Mr. Stackpole’s presentation, contact Elizabeth Ziemba at (617) 739 5900 x 14 or visit http://www.StackpoleAssociates.com. The presentation will be available on the company’s web site in the middle of May 2010.

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Elizabeth Ziemba
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