Cisco Executives to Speak at High Technology Pricing Summit

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Vistaar Technologies Hosts its Fourth Annual Round Table for Pricing Decision Makers in the High-Tech Industry

High-tech companies are finding that today’s price management tools deliver results where they count – the bottom line.

Vistaar Technologies, a leading provider of pricing software for sales, marketing and finance groups today announced that it will host its fourth annual pricing summit in Santa Clara on Thursday, April 29th. This invitation-only event will feature presentations from Vistaar customer Cisco Systems, as well as leading pricing consultancy Simon-Kucher & Partners and others. The event will provide high-tech companies with the insight and guidance they need to begin leveraging the latest pricing best practices and techniques to regain pricing power and drive more profitable growth.

Tom Cupples, Director Finance, Enterprise Data Center - US, and Ryan Hom, Controller Finance, Strategic Pricing and Analytics, will present on behalf of Cisco. Both helped spearhead the company’s pricing initiative and vendor selection process and both are current users of the Vistaar pricing solution. Mr. Cupples and Mr. Hom will each share their unique perspectives, firsthand experiences and keys for success. Their insight will be invaluable to other high-tech executives who are still considering their options for a new pricing initiative or who are already in the process of initiating a price improvement project of their own.

Also featured will be Andrew Conrad, who is a partner with Simon-Kucher & Partners, the world's largest pricing consultancy. He specializes in pricing and marketing strategy, customer segmentation, and key account negotiation. Mr. Conrad has worked with a number of Fortune 500 companies in the high-tech industry to indentify pricing opportunities and to incorporate best practices for long-term success.

“High-tech companies like Cisco have been adopting modern pricing techniques and technologies with increased frequency over the past few years as they strive to gain a leg up on some unique business challenges,” said Scott Buckley, Sr. Director, Marketing at Vistaar Technologies. “Faced with short product lifecycles, lumpy business cycles, escalating R&D costs and intense pricing pressure, many high-tech companies are finding that today’s price management tools deliver results where they count – the bottom line,” added Buckley. “As the de facto price management solution for high-tech companies with complex pricing environments, Vistaar hosts this annual pricing summit in the Bay Area to share successful case studies and to educate companies about the latest tools and techniques that are available to them.”

About Vistaar Technologies, Inc.
Vistaar is a leading provider of pricing software for sales, marketing and finance groups. Vistaar’s pricing software enables companies to achieve pricing best practices through price analytics, price optimization, price list management, and deal management. Vistaar works with the best companies in the world to transform pricing operations into a strategic advantage. For these companies, Vistaar pricing software drives measurable price and margin improvements that deliver profitable growth and maximum shareholder value. Visit our website or contact Vistaar at +1 973.581.6300.

About Cisco Systems
Cisco, (NASDAQ: CSCO), the worldwide leader in networking that transforms how people connect, communicate and collaborate, this year celebrates 25 years of technology innovation, operational excellence and corporate social responsibility. Information about Cisco can be found at For ongoing news, please go to

About Simon-Kucher & Partners
Simon-Kucher & Partners is a global consulting firm with 450 consultants in 19 offices worldwide focusing on Smart Profit Growth(SM). Founded in 1985, the company has 25 years of experience providing strategy and marketing consulting and is regarded as the world’s leading pricing advisor.

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Scott Buckley
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