First Facebook Weekend For Campground Fans Brings People Together To Meet In Myrtle Beach

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Social Media Activities Take Center Stage As Ocean Lake Family Campground Celebrates 1st Year on Facebook And 13,000 Fans

Ocean Lakes Family Campground in Myrtle Beach, S.C., is kicking off its Facebook Fan Appreciation Weekend today. The one-of-a-kind event runs through Sunday, April 18, 2010. More than 140 campground Facebook fans are gathering at the campground for a interactive weekend to commemorate the 1-year anniversary of the campground's launch on the social networking site.

The weekend festivities will provide fans from eight states – including New York, Georgia, Virginia, Connecticut, Massachusetts and Ohio – a chance to meet in-person and share conversations that began online. The evening begins with social-media themed mixers, called “Social Meetyas,” to bring participants together.

In keeping with the social media theme, Ocean Lakes staff members will stream live video of activities, post photos, take polls and encourage attendees to post and share on their Facebook fan page while fans at home will be able to view and vote on favorite videos and photos from the events. Then those unable to attend the event will be able to view the festivities online.

Fans had to RSVP on Ocean Lakes’ Facebook fan page. Attendees who registered by April 12 received a specially-designed T-shirt to commemorate the campground's 1st anniversary on Facebook. Fans who can’t attend in person will participate on the fan page and will be included in special drawings for fan prizes.

“It's exciting to be able to bring those who are talking online together to meet and have fun,” said Barb Krumm, Director of Marketing and Public Relations at Ocean Lakes Family Campground. “So many have responded in the days leading up to the events that we plan on doing this bigger and better next year.”

Following a continental breakfast on Saturday, event coordinators will debut some new contests like the “Ocean Lakes Golf Car Challenge” and the “Ocean Lakes Golf Car Rodeo.”

These activities will have special meaning to the campers in attendance because a major part of Ocean Lakes’ culture includes golf cars. There are more than 5,000 on the 310-acre oceanfront camping resort property and campers routinely use them as their main source of transportation around the campground.

The organized Facebook Fan Appreciation Weekend activities will finish up on Saturday night, when Facebook fans will gather around a beachfront bonfire and weenie roast.

Since joining Facebook in April 2009, Ocean Lakes Family Campground has gained more than 13,000 fans. It was verified as an authentic Facebook fan page in February after passing the 10,000-fan mark. On average, more than 3,500 people visit the campground's Facebook fan page each week with daily posts generating around 20,000 impressions a day.

For more information about Ocean Lakes Family Campground, visit http://www.oceanlakes.com
or become a fan on Facebook.

About Ocean Lakes Family Campground

Ocean Lakes Family Campground, a division of The Jackson Companies, is the largest campground on the East Coast and one of the largest in the United States. Located in Myrtle Beach, S.C., it has received numerous awards for excellence. It is the 2008-2009 National “RV Park of the Year” and has received that honor from the National Association of RV Parks and Campgrounds (ARVC) four times. In 2006, Ocean Lakes received the prestigious South Carolina Governor’s Cup for making a significant economic impact on South Carolina. Ocean Lakes covers 310 oceanfront acres with nearly one mile of beachfront. It offers 3,447 sites — 893 of which are large and pull-through to accommodate larger RVs. It was built by Mary Emily and Nelson Jackson and their five daughters, starting in 1970. It opened with 30 campsites and one bathhouse in 1971. On an average seasonal day, Ocean Lakes has 25,000 - 30,000 guests enjoying the countless amenities that have made it a local favorite and a national vacation destination.

Ocean Lakes Family Campground is a division of The Jackson Companies, a family-owned enterprise that includes Prestwick Golf & Country Club, Ocean Lakes Properties, Crystal Lake Mobile Home Village, Ocean Lakes RV Center, and the master-planned development SayeBrook.

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Monique Newton

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