Picasso's and Santora's Pizza Drive-In to Feature Click to Go Online Ordering

Western New York (PRWEB) April 19, 2010

Picasso's Pizza, Western New York's Premier Pizza and Santora's Pizza are both entering the profitable world of online ordering. Picasso's Williamsville, West Seneca and Lancaster Picasso's locations, will be utilizing Click to Go®, an online ordering process created by Direct Technology Innovations of Ft. Lauderdale, Florida.

Santora's Pizza Drive- In location in Depew, New York has also signed up for the program, which is designed to capitalize on the burgeoning online ordering marketplace.

Click to Go® Online Ordering is a virtual drive-thru that is accessible from any computer, laptop, PDA, or even cell phone. For as little as $1.37 per day, this user friendly program combines convenience with accessibility and improves order accuracy.

Besides offering an eclectic assortment of fabulous pizzas, Picasso's also produces creative delicacies such as Cajun Bread Sticks and Giant Chicken Fingers. Santora's Pizza Drive-Inn offers a wide variety pizzas, salads, subs and specialty Italian dishes. The pizzerias will also feature another DTI innovation: Swipe 'N Go® for their credit card processing.

Michael Slominski, Vice President of Portfolio Management for Direct Technology Innovations (DTI), spearheads the Click to Go® program:

" Our company and its diverse offerings recently became the International Franchise Association's (IFA) preferred vendor. The IFA is one of the oldest and most respected organizations in the world of franchising. The Click to Go® Online Ordering program is one of the many proven business solutions that helped them select DTI and Click to Go® for this distinction. "

Included in the many benefits of featuring online ordering are:

• The ability to have most takeout and delivery orders placed and facilitated via the Internet, freeing up staff to attend to your in-house patrons.
• Eliminating busy signals or long hold times often incurred with call in orders.
• The restaurant menu can be viewed in detail while customers leisurely take their time to make their selections and choose from a variety of menu options.
• Order accuracy.

Jordi De Joseph, Director of Strategic Alliances for Direct Technology Innovations, is tasked with generating interest in Click to Go® via a seasoned team of national account executives:
" Any restaurant who seeks to experience an 18% to 20% higher average ticket should consider offering this value add service. It's been proven time and time again that offering online ordering to a dining establishment's existing website produces a palpable and measurable effect on your profitability. Ever heard of Papa John's? They have already surpassed the $1 Billion mark with online ordering alone. "

For more information on DTI and innovative merchant payment solutions, please visit directtec.com, clicktogo.com or contact Michael S. Slominski, Vice President, Portfolio Management at (800) 724-7000 Ext. 461 or email Michael(at)directtec(dot)com

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