Bonfire presents practical, real-life approaches that help today's business communicators drive stronger organizational brands and improve the customer experience at all touch-points.
San Francisco, CA (PRWEB) April 21, 2010
Bonfire Communications and the Silicon Valley Chapter of IABC announce a half-day Communications and Brand Strategy Workshop: Catalyzing Your Brand and Strategy Through Audience-Centric Communications. The workshop will take place on May 6, 2010 at the eBay headquarters in San Jose, CA.
More than ever, organizations are dealing with a variety of change initiatives including downsizing, merger integration or a shift in strategic direction. How can the role of internal communications catalyze performance in times of change? How can executives partner with their marketing, HR and corporate communicators to help employees live their new brand or marketplace promises?
Using Bonfire's unique methodology and multi-disciplinary approach, Bonfire CEO Gordon Rudow will address these organizational challenges facing internal communicators.
In this workshop, participants will learn to how to facilitate an audience-centric brand development and communication strategy process, create the most effective company stories, brand statements and mantras to enable clear focus for employees, and design communications processes and structures that enable rapid responses to external dynamics.
"I attended a similar workshop at Bonfire Communications last year, and am pleased to be able to bring it to our Silicon Valley IABC chapter. Bonfire presents practical, real-life approaches that help today's business communicators drive stronger organizational brands and improve the customer experience at all touch-points. Participants will gain skills to hit the ground running when they return to their office." said Kathy Stershic, President, Silicon Valley Chapter of IABC
Gordon Rudow, Communication Strategist and CEO of Bonfire Communications, is a recognized expert on organizational communications and strategy implementation. He is a passionate keynote speaker, workshop leader, and consultant with deep experience in internal communications, branding, employee engagement, and organizational change.
Over the past 15 years, a wide range of global companies have turned to Gordon and Bonfire to build strategic campaigns that implement critical business initiatives and impact organizational behaviors and cultures. Workshop participants will learn from his relevant stories and experiences with companies including Del Monte Foods, Gap Inc., Genentech, Life Technologies, McKesson, Oracle, Salesforce.com, Starbucks, Sun Microsystems and SunPower.
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