Los Angeles (PRWEB) April 19, 2010
Starlight Runner Entertainment, a leading creator and producer of highly successful transmedia franchises, today announced that CEO and Transmedia Producer, Jeff Gomez, is confirmed to speak on transmedia storytelling at TEDx Transmedia and Eurovision TV Summit in Lucerne, Switzerland. Gomez has shepherded transmedia storytelling amongst the International and Hollywood communities for over a decade having been commissioned to work on some of the world’s largest grossing blockbuster franchises including James Cameron’s Avatar for Twentieth Century Fox, Disney’s Pirates Of The Caribbean, Tron, Prince Of Persia and Fairies, Hasbro’s Transformers, Showtime’s Dexter, Microsoft’s Halo, Mattel’s Hot Wheels and Coca Cola’s Happiness Factory. Transmedia storytelling, as coined by Gomez, is the “the technique of conveying messages, themes or storylines to mass audiences through the artful and well planned use of multiple media platforms."
At TEDx Transmedia (http://www.tedxtransmedia.com), taking place on April 23rd at 9:10 AM CEST, Gomez will deliver a keynote titled Dare to Change, in which for the first time ever he will reveal how a once nearly debilitating case of Obsessive-Compulsive Disorder lead to his discovery of transmedia storytelling techniques. He will also participate in a transmedia case studies workshop at 2:50 PM CEST with other leaders in the space including Nathan Mayfield, Chief Creative Director of Hoodlum, Stephen Dinehart, Interactive Narrative Designer at narrativedesign.org, and Christopher Sandberg, CEO at Company P.
Each participant will present a case study personal to his company’s work, or works, detailing the process, execution and successes.
At Eurovision TV Summit (http://www.eurovisiontvsummit.com), Jeff Gomez will deliver a keynote on Innovative Storytelling to the TV Assembly focusing on Youth, News and Social Media on April 20th at 10:00 AM CEST. He will also present his definitive keynote Creating Blockbuster Worlds: The Value of Content for All Platforms on April 23rd at 9:00 AM CEST during which he will address the importance and approach for creating fictional universes; developing intellectual properties for multi-platform extension; and the ever-changing climate in Hollywood and the Entertainment industry.
Jeff Gomez has spoken at conferences around the world on the subject of transmedia storytelling, including Produced By, O’Reilly Conferences, Digital Hollywood, MIPTV, Association of Brazilian Advertisers, Game Developers Conference, KidScreen Summit, Digital Media Wire’s Future of Television, among many others.
Gomez is a Board Member of the Producers Guild of America East where he has been a driving force in getting a new producer credit for Transmedia Producers ratified – an amendment which Gomez conceived and drafted and which was approved by the Producer’s Guild of America on April 7, 2010.
He founded Starlight Runner Entertainment with business partner Mark Pensavalle in 2000. The company has just recently announced a partnership with well-known animation house, Curious Pictures, to create original transmedia properties, marking Starlight Runner Entertainment’s landmark business move to develop and produce projects from their own Intellectual Property library. Gomez and his work have been profiled in reputable publications including Forbes, BusinessWeek, Variety, The Wall Street Journal, Publisher’s Weekly and World Screen News.
About Starlight Runner Entertainment
Starlight Runner Entertainment, Inc. (http://www.starlightrunner.com), founded by Jeff Gomez and Mark Pensavalle, is a leading creator and producer of highly successful transmedia franchises, maximizing the value of entertainment properties and consumer brands by preparing them for extension across multiple media platforms. Starlight Runner Entertainment also produces animated and live-action feature films, as well as digital content. The company packages books, comics and graphic novels, and develops videogames and alternate reality experiences with world-renowned partners and clients. Since the company launch in 2000, Starlight Runner has been commissioned by corporate giants including Disney (Pirates of the Caribbean, Tron Legacy), Hasbro (Transformers), 20th Century Fox (Avatar) and Coca-Cola (Happiness Factory), offering guidance on how to expand and broaden storyline universes of intellectual properties that can then be marketed in concert across a variety of platforms simultaneously or gradually.