Now That’s Nasty… 2Toms Launches “Worst Blister Challenge”

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Contest asks Participants to Upload Photos of their Nastiest Blisters for a chance to Win

The worse and more extreme the blister is…the more likely it is that you'll win

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Calling all runners, hikers, cyclists, dancers, and anyone else with extreme blisters. 2 Toms has officially launched its “Worst Blister Challenge.” The contest asks participants and blister sufferers to upload a picture of their blistered feet for a chance to win. First place receives a $150 valued 2Toms Family of products care package. All contestants will receive a free sample of BlisterShield, just for entering.

“The worse and more extreme the blister is…the more likely it is that you’ll win,” said Katie Smith, general manager and marketing director, 2Toms. “It is slightly embarrassing because feet are gross for sure, but the idea behind the contest is that the worst blisters surely need 2Toms BlisterShield.”

Contest submissions are now being accepted at:
Or directly on Facebook at:

Here is the campaign schedule:

Submissions: April 14th – June 16th
Voting: April 14th – June 30th
Winner Announced: July 6th

“So far the campaign is catching on fast and we are seeing a lot of competitive uploads,” said Jeremy Mays, the campaign’s creative director and president, Transmyt Marketing. “Our Twitter numbers are growing and so are our Facebook Fans.”

In order to enter the contest, view the photos or hear some of the grossed out reaction, users must become a 2Tom’s fan on Facebook:

All photos must include blisters on your foot to be eligible to win.

About 2Toms:
2Toms is driven to enhance the comfort of consumers by eliminating the friction that causes blisters and chafing during daily activities. We are the creator and manufacturer of BlisterShield and SportShield®. We use the most technologically advanced ingredients on the market to create our products and are proud to state they are made in the USA. Our products are odor free, non-greasy, non-toxic, non-staining and will last all day under extreme conditions. We promise our products will increase comfort while enhancing performance and endurance. BlisterShield & SportShield® are the best performing anti-friction skin guards on the market today.

About Transmyt Marketing:
Transmyt is a direct response, online marketing agency dedicated to helping our clients find new business and increase profits through the development of lasting online marketing campaigns.

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Jeremy Mays
Transmyt Marketing
617.879.3460 ext. 2
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