ARRAY’s knowledge of foreign linguistics, culture, and U.S. foreign policy blended with Web 2.0 technical skills have been key to the company’s innovative broadening of its mission support for the State Department.
Mc Lean, VA (PRWEB) April 20, 2010
ARRAY has expanded its relationship with State Department’s IIP Bureau to provide comprehensive support for its outreach to international audiences. Converging Web 2.0 technical expertise with knowledge of difficult languages, culture, and U.S. foreign policy, ARRAY has applied an innovative approach that goes far beyond technology.
ARRAY’s staff helps the Bureau fully interact with foreign bloggers--writing, editing, and researching with deep cultural familiarity while posting content and managing blogs using the latest technology. Since 2006, the number of ARRAY employees has doubled in the Digital Outreach Team that reaches out in Arabic, Farsi, and Urdu through the most popular blogs in those languages. ARRAY provides a major component of this team and has helped greatly increase the posted messages and the audience base. In Chinese, ARRAY employees are key to drafting, editing, translating, and maintaining the “Wild Geese” blog. It has been well received; for example, the Chinese equivalent of Twitter observed that the blog’s detailed information on the United States was easy to understand.
This work fundamentally supports the Bureau’s mission, helping to draw attention to foreign policy and information about the U.S. with bloggers as well as in digital and print media outlets overseas. Brian Leung, CEO of ARRAY, states that “ARRAY’s knowledge of foreign linguistics, culture, and U.S. foreign policy blended with Web 2.0 technical skills have been key to the company’s innovative broadening of its mission support for the State Department”
ARRAY is a nationally recognized small business that consistently helps government agencies achieve such mission success through “Applied” Innovation. “Through our rapid-delivery model, ARRAY applies emerging and proven technologies together with substantive expertise and our keen understanding of our client’s mission,” says Andre Etherly, Vice President, Federal Solutions. The company has received national and regional awards for its growth achievements, including being recognized frequently by Inc. Magazine and Deloitte Technology as one of the fastest growing U.S. businesses. ARRAY is also a Washington Technology Fast 50 awardee. ARRAY brings the capability and leadership of a medium-sized business but retains the agility of a small business.
Array Information Technology, Inc (d.b.a. ARRAY) is a certified 8(a) Small Business with headquarters in Greenbelt, Maryland, and key offices in McLean, VA, Dayton, OH, Melbourne, FL and Emeryville, CA. In addition to multiple awards for its growth achievements, ARRAY is known for its employee-friendly culture and its ability to drive success for its clients through Applied Innovation.
# # #