How to Set up a Successful Social Media Program

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Whether you're trying to start your first social media program or evaluating the efficacy of your current program, here’s a session you do not want to miss. You will walk away with valuable tips from a real-world practitioner on successfully launching and growing a successful social media program.

Social Media Strategies

Social Media Strategies Conference today announced that Mia Dand, Global Enterprise Social Media Manager at HP, will be giving a workshop on “How to Set up a Successful Social Media Program” at the conference.

The workshop will address the components and processes required to set up a large scale social media program and examine how it was done at Hewlett Packard. The workshop will highlight the essential elements of setting up and scaling a successful social media program, implementing and managing it.

This workshop is a must attend for those looking to start a social media program or evaluating the efficacy of your current program. Attendees will walk away with valuable tips from a real-world practitioner on successfully launching and growing a successful social media program:
1. How to define the objective/scope
2. Creating a plan of deliverables
3. Defining the roles & responsibilities
4. Measuring success and value of the program

The conference will feature keynotes, discussions, panels and workshops featuring industry experts sharing their insights and knowledge on:
1. B2C and B2B Approaches to Social Media
2. How to Create Your Social Media Strategy
3. How to Sell Social Media to the “C” Suite
4. How to Implementing Large Scale Social Marketing Strategies
5. How to Leverage Social Media with Online PR
6. Optimization for Smarter Social Media
7. Social Analytics, Monitoring and Metrics for Social Media

The conference will also feature two other workshops on:
How you market your business on Facebook to increase revenue, drive website visitors and create brand awareness through customer engagement.

In this workshop you will learn:
1. Ten tips for getting your Fan Page found
2. How to create a branded Facebook user name
3. How often should you be posting and what should you be posting
4. Should you advertise on Facebook
5. How can you use Facebook to build your email database
6. What types of contests and user polls you should be using to drive engagement
7. How you can promote special deals and offers to the fans of your Facebook page to drive revenue

How to Market on Twitter
In this workshop you will learn:

  • How to use Twitter to drive revenue, build your email database and brand awareness
  • Learn our five step marketing plan for Twitter
  • Avoid the biggest mistakes made with Twitter
  • Examples of "best practices”
  • How to measure your success
  • Valuable Twitter tools and apps that you should be using to market with Twitter

The conference will feature discussions on social media marketing and optimization strategies, techniques and cases studies for creating and implementing a social media campaign, and delve into social media strategies for lead generation, increasing website traffic, social analytics, engagement and ROI.

The two-day Conference will feature thought leaders in the Social Media industry, sharing their knowledge on best practices, marketing strategies and real world examples and how businesses can leverage social media it to achieve their business goals.

The Social Media Strategies Conference is relevant and geared to:

  • Chief Marketing Officers (CMOs)
  • Social Media Marketers, Managers & Strategists
  • Online Advertisers, Ecommerce & Internet Marketers
  • Online Community Managers
  • Search Engine Marketers
  • Search Engine Optimization Specialists (SEO)
  • Web Analytics Professionals
  • Ad Agencies
  • Media planners, Buyers & Publishers

About Social Media Strategies
The Social Media Strategies is a conference on social business, social marketing, advertising and optimization. It is the premier event for CMOs, Social Media Marketers, Manager, Strategists, Search Marketers, Online Community Managers, Corporate Communications, PR, Marketing, Advertising, and Recruiting Professionals. For more information visit

Contact: Daya Baran 650-450-4247

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