Viewpoints Technology Platform Enables Linking of Social Networking Accounts to Automatically Share Product Reviews As Status Updates on Facebook and Twitter

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Viewpoints Social Sharing Encourages Customer Advocacy, Positive Word of Mouth and Drives Traffic & Sales for Retailers & Brands

VTP’s Social Sharing offers a simple solution that allows consumers to share their product reviews with their friends and peers across their social networks

Viewpoints Network, a social technology and media company, today announced the addition of persistent Social Sharing to the Viewpoints Technology Platform (VTP), a hosted Social Commerce technology solution for leading brands, retailers and media companies. The new feature allows consumers to link their existing Facebook and Twitter accounts to the profiles they’ve created to write reviews, and then automatically post their reviews as status updates on the popular social networking sites. Viewpoints is the only provider of reviews technology to offer rich user profiles that can be linked to social networking accounts. VTP’s ties to multiple social networks creates a seamless opportunity for consumers to share reviews with their friends and social connections and for those connections to follow the link directly back to a review to read it – capabilities not available from other reviews platforms.

Viewpoints’ Social Sharing gives consumers an easy mechanism to share the reviews and product feedback they contribute with their connections across the most popular social networks and via email. As Jeremiah Owyang of Forrester Research writes in The Future of the Social Web: “Because trust is high among peers, messages from friends will get through and marketers should develop forms of marketing that encourage consumers to become brand advocates with their friends.” Social Sharing does exactly that, by giving Viewpoints Technology Platform partners an additional opportunity to capitalize on the highly valuable user-generated content about their products and allow their customers to serve as brand ambassadors to those who trust them the most – their own friends and family.

“VTP’s Social Sharing functionality offers a simple solution that allows consumers to share their product reviews with their friends and peers across their social networks and the amplification of that content and the persistence of the contributor’s social profile offers enormous value for the brand,” said Matt Moog, President & CEO of Viewpoints Network. “It is already proven that reviews generate tremendous SEO value by driving interested customers who are in the final decision stage of a purchase back to reviews about the product they’re considering. Social Sharing takes that a step farther by dramatically increasing the reach of those reviews to a highly engaged and trusting audience of the contributor’s own social network.”

Moog added: “Unlike other Social Commerce platforms that offer sharing functionality which only drives a consumer back to a generic product page, VTP links directly back to the contributor’s specific product review so their connections can read the entire product review and reap far more value that better informs their purchase decisions.”

Additional Features of VTP Social Sharing:

  •     Content Moderation: To protect a VTP partner’s brand, all contributed reviews intended for Social Sharing are moderated before sharing is completed;
  •     One-Time Setup: Once users set up their connections with Facebook, Twitter or their email front end, they can quickly share with these connections again and again via a single click;
  •     Commenting: Users can add comments to a specific review to start a dialogue;
  •     Statistics Tracking: Ability to track key statistics to assess how reviews are being shared and read;
  •     Open ID: Easy registration and login using existing AOL, Facebook, Google, MySpace, Twitter, Windows Live or Yahoo! account.

The VTP Solution
The Viewpoints Technology Platform is a hosted technology service that helps leading retailers, brands and media companies engage their customers in a conversation to create online communities that drive organic traffic, increase conversion, provide customer insight and build brand equity. Unlike other technology platforms that focus only on publishing static reviews, VTP combines social features such as friending, commenting, private messaging, photos, a Social Loyalty Engine, RSS feeds and connections to popular social networks with important customer feedback and content contribution opportunities such as reviews, discussion, blogs, ideas and answers.

About Viewpoints Network
Founded in 2006, Viewpoints Network is a privately held social technology and media company that helps leading retailers and brands build online communities and motivate social influencers to positively impact the Triple Bottom Line of Social Commerce: incremental sales, actionable customer insights and increased customer advocacy. The company operates two businesses: The Viewpoints Technology Platform, a hosted technology service and social commerce solution, and Viewpoints.com, a leading user reviews and advice website.

Visit http://viewpointsnetwork.com to learn more about Viewpoints Network and the Viewpoints Technology Platform.

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Melissa Lederer
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