New York, NY (PRWEB) April 19, 2010
PricewaterhouseCoopers LLP (PwC) took the top prize at the International Corporate Citizenship Film Festival for a video featuring its employee volunteer commitment to rebuild New Orleans. The award, sponsored by the Boston College Center for Corporate Citizenship (BCCCC), is presented to companies that demonstrate a positive impact in the community and around the globe.
The video showcased the firm’s Make [responsibility] Count initiative, which sent more than 100 PwC college interns to New Orleans to help revitalize the ninth ward following Hurricane Katrina, by focusing on efforts that align with the firm’s four Corporate Responsibility pillars - marketplace, community, people and the environment. Initiatives included refurbishing ball fields, restoring local schools and repairing homes.
“We are so proud to be receiving this recognition in the midst of such an important milestone for our nation—the one year anniversary of the signing of the Serve America Act,” said Shannon Schuyler, corporate responsibility leader for PricewaterhouseCoopers. “Our aim – with all of our programs and communications – is to make a meaningful and sustainable impact, and to foster a culture of service within our firm and around the nation.”
Peggy Connolly, acting director of the Boston College Center for Corporate Citizenship, an education and research organization focused on integrating social values in business, congratulated PricewaterhouseCoopers on winning this year’s film festival. “PwC has provided an excellent example of harnessing the power of video to tell a corporate citizenship story effectively and authentically,” Connolly remarked. “And we’re all learning the more you share your corporate citizenship story the better.”
BCCCC announced the award during its annual conference where Niloufar Molavi, PwC’s chief diversity officer and tax partner, gave the keynote address before hundreds of corporate responsibility leaders from across the country. In her speech, Molavi highlighted the firm's commitment to service and why it is important to its employees, clients and communities.
“Corporate responsibility is part of our firm's core values and is a business imperative,” said Molavi. “Our corporate responsibility commitments are guided by one common promise: to do what is right for our clients, our people, our communities and the environment.”
During fiscal year 2009, PwC’s partners and staff donated more than 134,000 service hours to local communities through a variety of community service projects that the firm organizes to instill a culture of service.
In June, the firm will launch its annual Summer of Community Service program, encouraging its 29,000 U.S. partners and staff to donate more time and resources through firm-sponsored volunteer opportunities ranging from mentoring students in math to sharing actions on how to be more environmental friendly. This effort is in addition to PwC’s policy to provide 10 hours of paid time off each year for employees to engage in volunteer activities of their choice.
For more information about the PwC’s corporate responsibility commitment, visit:
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