Flickin' Chickens for a new Guinness World Record

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Festival Attendees attempt to set the Guinness World Records® record for “Most People Throwing Rubber Chickens at the Same Time”

The Flickin' Chicken game includes four rubber chickens, a target disc and a score pad.

Spring is in the air and so are the rubber chickens, as participants of the Charles River Watershed Association’s (CRWA)28th Run of the Charles Canoe and Kayak Race plan to make history by setting the Guinness World Records® record for the “Largest Rubber Chicken Toss.”

The record-setting event will take place on Sunday, April 25 at 3pm during the Finish Line Festival following this year’s Run of the Charles Canoe and Kayak Race, which is held to benefit the Charles River Watershed Association and its efforts to protect the health, beauty and accessibility of the Charles River.

The Finish Line Festival, where some races begin and all races finish, will host day-long activities for the public at DCR’s Artesani Park on Soldiers’ Field Road in Brighton, MA. Festival admission is free and with a $1 donation to the CRWA, participants will receive an official rubber chicken, courtesy of The Haywire Group, the award-winning toy company behind the Flickin’ Chicken™ game.

“We are thrilled to sponsor the largest rubber chicken toss and be part of the CRWA’s celebration of the Charles River,” said David Blanchard, Director of Sales & Marketing of The Haywire Group. “We look forward to introducing festival guests to the wacky and hilarious Flickin’ Chicken game and hope that they discover a new love for chicken-flicking. It’s a really fun way to spend time outdoors with family and friends.”

“We tossed a Flickin’ Chicken about the CRWA office. They fly well in a controlled environment,” said Bob Zimmerman, Executive Director of Charles River Watershed Association. “We’re ready to see how they fly in a real test. It should be fun.”

For more information on the record-setting chicken toss, please visit http://www.haywiregroup.com/rubber_chicken_record, or for more information on the Run of the Charles Canoe and Kayak Race, please visit http://www.charlesriver.org.

About The Haywire Group, Inc:
Founded in 2005, The Haywire Group™ has released many well-loved, award-winning games for children and families. The family owned company has gained recognition for their unique packaging and family friendly game play. Their first board game, Dicecapades!™, made an immediate splash in the industry. This flagship game has since inspired a product line of six additional games including Dicecapades! Kids Version™, Word Pirates™, Number Ninjas™, Action Princesses™, and the upcoming 2010 games,
Outnumbered™ and Rock Stars™. In 2009, Haywire also acquired the license for SPAM® and introduced a dice game, card game and four puzzles to the product line, all housed in the iconic SPAM tin. The company’s other new products include Flickin’ Chicken™, which challenges players to hit a target with rubber chickens in nine rounds of chicken-throwing insanity, and the Guinness World Records® game and puzzles based on the iconic Guinness World Records® Books. For more information about The Haywire Group or where to purchase their games, please visit http://www.haywiregroup.com.

About the Charles River Watershed Association (CRWA)
The work of CRWA encompasses all 80 miles of the Charles River, which meanders through 35 eastern Massachusetts towns and cities within the 308 square miles of the Charles River watershed. The nearly 1.5 million citizens who live in the watershed, totaling 23% of the state's population, benefit from a clean and healthy Charles River. CRWA’s successes have led many organizations across the country to emulate its science-based watershed management model. For more information on registration, becoming a volunteer, or any other aspect of the race, please call (508) 698-6810, e-mail rotc (at) crwa (dot) org or visit http://www.charlesriver.org.

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Jen Derevensky
Ren Beanie Public Relations
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