Oneupweb Wins a 2010 Communitas Award

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The digital marketing leader was recently honored as a company that unselfishly gives of themselves and their resources as a direct result of their One for the Road: Operation Michigan tour.

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We literally packed into my 1970's motor home and drove around the state offering our digital marketing consultation services for free. It was a great event.

Who in their right mind gives away their knowledge and expertise for free? Well, according to Oneupweb Founder and CEO Lisa Wehr, that's just good business. And it's that frame of mind that was recently honored by the 2010 Communitas Awards.

"We wanted to give back to the community, helping other Michigan companies in the way we know best. So we came up with the One for the Road: Operation Michigan tour," explains Wehr. "We literally packed into my 1970's motor home and drove around the state offering our digital marketing consultation services for free. It was a great event."

The Communitas Awards agrees. The judges found that Oneupweb clearly exhibits the spirit of communitas, a Latin word that means people coming together for the good of a community.

"What an inspiring story," says Communitas Director Ed Dalheim. "We all share our skills and resources with our families, but it takes a little extra effort and creativity to share with our communities. If we would all put forth that effort, we could fix our problems instead of running away from them."

And Wehr agrees.

"The One for the Road tour wasn't about marketing Oneupweb or trying to get new clients. It was purely about a Michigan business helping other Michigan businesses," she says. "It was a great thing to see those owners and professionals who participated leave with a strategic plan and a little more hope."

To find out what Oneupweb is up to next, visit

About Oneupweb
Oneupweb has been an innovator in digital marketing for more than a decade, creating integrated online marketing plans that incorporate natural search engine optimization (SEO), paid search marketing (PPC), social media marketing, digital pr, display advertising, analytics, creative services, mobile marketing, website design, web 2.0 technology, audio/video/podcasting, and research, training and consultation. Heralded by an independent research firm for their leadership team, Midwestern work ethic and solid experience in optimizing complicated sites, Oneupweb has been named a Top 20 Search Marketing Agency by Advertising Age for three consecutive years, and CEO Lisa Wehr is recognized as an Ernst & Young Entrepreneur of the Year. The company publishes an award-winning blog entitled StraightUpSearch, and an award-winning monthly newsletter entitled OneUp Low-Down. Oneupweb is a privately held company located in Traverse City, Michigan. For more information on Oneupweb, please call 231.922.9977, visit or follow them on Twitter @Oneupweb and @LisaWehr.


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Maureen Michaels
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