Santa Barbara, Calif. (PRWEB) April 20, 2010
Greenopia has released an updated version of its green ratings of over 30 brands of coffee and tea available at grocers, specialty food and convenience stores. Using an extensive list of criteria covering lifecycle aspects of growing, preparing, transporting, and packaging of coffee and tea, Greenopia has reported that only four brands or coffee and one brand of tea earned 4-Leaf Ratings.
"It's a tough challenge for a coffee producer to effectively implement true sustainability. We really want to applaud the brands that show it can be done," remarked Doug Mazeffa, Greenopia's Director of Research. "From our efforts, we are assuring coffee drinkers that they can have a cup of Joe in ways that are as socially and environmentally conscious as possible."
Of the 25 rated coffee brands, only Green Mountain Coffee, Newman's Own Organics, Jim's Organic Coffee, and Larry’s Beans received 4-Leaf Ratings. Numi was the only tea company to receive 4 Greenopia Leafs.
The US market typically sources coffee and tea from faraway locations. Water required for coffee plant cultivation (some estimates cite 140 liters of water per beans required in a single cup of coffee), the costs of transportation plus extensive land usage to meet strong worldwide demand create constant upward environmental and price pressure. Yet 54% of Americans consume on average 3.1 cups of coffee every day. The best selling brands, Folgers and Maxwell House received a Zero Green Leaf Rating.
"Americans are drinking as much coffee and tea as ever," said Gay Browne, Founder of Greenopia. "Our readers wished to know what brands they could buy that would ease the intense environmental pressures caused from the global coffee and tea industries. Our findings make that clear."
The complete Coffee and Tea Brand Ratings are available online for free at Greenopia Coffee and Tea Ratings including discussion of ratings criteria. Greenopia employs its award-winning eco-analysis method to deliver actionable green-assessments to the rapidly growing green consumer market. Green businesses and merchants use Greenopia's range of targeted marketing methods to reach consumers making greener choices.
About Greenopia: The leading online directory for green, sustainable and socially conscious, daily purchase decisions. Greenopia provides the market's only independent rating and ranking of green services and products. Our rankings and ratings are based on our review of publicly available information and reflect our evaluation of such information. To find out more, please visit http://www.greenopia.com.