Mouli Cohen on Innovative New Online Business Models in 2010

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Mouli Cohen, investor and entrepreneur himself, comments on some of the more innovative new business models on the Internet today.

Mouli Cohen on Innovative New Online Business Models in 2010

With the internet and social media becoming more and more relevant in the daily lives of millions, it's inevitable for new and innovative Internet-based business models to sprout. Without having to reinvent their products or services, companies from all industries can stand to learn from these new models and incorporate some of their elements, if not become inspired to create their own.

Mouli Cohen, investor and entrepreneur himself, comments on some of the more innovative new business models on the Internet today.

Dubli is a website that offers two separate but equally innovative concepts. The "reverse auction" allows registered users to use credits that they buy from the site to reveal the current price of a product. Each time a new price is revealed, it becomes lower than the last one until someone eventually buys it at a price lower than SRP. A "unique price auction," on the other hand, means you need to have the lowest bid that no one else chooses to have in order to win.

According to Cohen, "These highly interactive models give consumers the chance to strategize and affect the prices of their purchases. They create a sense of urgency to get the better deal."

Another new venture is Groupon, which offers consumers the chance to take advantage of discounted rates contingent on a set number of purchases of the same deal. Buyers enticed to get a discounted rate may even recommend the deal to others in order to help their chances. If the set number of buyers isn't reached, the discount does not have to be honored.

Mouli Cohen notes that, "Selling to groups at lower prices is almost like they took the concept of selling in bulk and modified the consumer end while leaving the advantages for the seller intact." Cohen also advises that businesses don't need to center their entire business model on this concept for it to work. Instead, they can offer it on the side.

The Internet has greatly changed the game for businesses. Many companies have come to rely on the Internet not just as a way to generate buzz about their brand, but as a platform to sell their products and services. And as enterprises leverage technology to improve their business processes, consumers and end-users stand to gain the most from the resulting innovations.

About Mouli Cohen
Mr. Cohen is a successful entrepreneur who has founded and developed successful ventures in the biotechnology, high technology, digital media and entertainment sectors. He has balanced his success in business with philanthropic activities. Over the years he has supported children's charities, food programs, medical research, and the arts as well as education projects both in the US and abroad.

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Mouli Cohen

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