WNS Unveils White Paper on Knowledge Process Outsourcing

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White Paper Highlights How Organizations Can Improve Their Competitiveness By Outsourcing Their Knowledge Based Processes

Knowledge process outsourcing enables organizations to compete with knowledge - ready to elevate the quality and the rigor of their insights, potentially changing the way the entire enterprise works.

WNS (Holdings) Limited (NYSE: WNS), a leading provider of global business process outsourcing (BPO) services, announced the release of a white paper, ‘Armed with Knowledge: Gaining competitive advantage through knowledge process outsourcing’, which suggests, organizations that want to succeed as knowledge competitors should look at knowledge process outsourcing. The whitepaper demonstrates through several case examples of, how the adoption of knowledge process outsourcing represents an opportunity to rapidly transform a business from one driven by intuition and ad hoc knowledge gathering and analysis practices to one that is driven by insight.

To download the white paper, please visit http://www.wns.com/Insights/Whitepapers/tabid/82/Default.aspx

“In a world where economic realities seem to change every day, and the behavior of competitors and customers is no longer easily predictable, companies that are readily equipped to identify their opportunities, define their needs, standardize their methodologies or change their organizations and tools in order to quickly navigate today's turbulent waters are the likely winners - and they win by competing armed with knowledge,” said Arun Kharbanda, Business Unit Leader, WNS Research and Analytics Services. “Knowledge process outsourcing enables organizations to compete with knowledge - ready to elevate the quality and the rigor of their insights, potentially changing the way the entire enterprise works.”

“Organizations make hundreds of decisions every day which impact their competitive position. Decisions that are seen as “core” to the business are generally based on deep, knowledge about customers, competitors and sales performance driven by comprehensive analytic support. But more often than not, support for decision making is inconsistent,” said Deborah Kops, Chief Marketing Officer, WNS Global Services. “Knowledge process outsourcing delivers a comprehensive set of insights obtained with discipline and speed, based on fact, transparent in methodology, and generated by rigorously and consistently assessing all drivers of performance both inside and outside the business - with a 360° view.”


WNS (NYSE: WNS) is a leading global business process outsourcing company. Deep industry and business process knowledge, a partnership approach, comprehensive service offering and a proven track record enables WNS to deliver business value to some of the leading companies in the world. WNS is passionate about building a market-leading company valued by our clients, employees, business partners, investors and communities. For more information, visit http://www.wns.com.

Safe Harbor Statement under the provisions of the United States Private Securities Litigation Reform Act of 1995

These forward-looking statements are based on our current expectations, assumptions, estimates and projections about our Company and our industry. The forward-looking statements are subject to various risks and uncertainties. Generally, these forward-looking statements can be identified by the use of forward-looking terminology such as “anticipate,” “believe,” “estimate,” “expect,” “intend,” “will,” “project,” “seek,” “should” and similar expressions. We caution you that reliance on any forward-looking statement involves risks and uncertainties, and that although we believe that the assumptions on which our forward-looking statements are based are reasonable, any of those assumptions could prove to be inaccurate, and, as a result, the forward-looking statements based on those assumptions could be materially incorrect. These factors include but are not limited to worldwide economic and business conditions; political or economic instability in the jurisdictions where we have operations; regulatory, legislative and judicial developments; our ability to attract and retain clients technological innovation; telecommunications or technology disruptions; future regulatory actions and conditions in our operating areas; our dependence on a limited number of clients in a limited number of industries; our ability to expand our business or effectively manage growth; our ability to hire and retain enough sufficiently trained employees to support our operations; negative public reaction in the US or the UK to offshore outsourcing; increasing competition in the BPO industry; our ability to successfully grow our revenue, expand our service offerings and market share and achieve accretive benefits from our acquisition of Aviva Global Services Singapore Pte. Ltd. (which we have renamed as WNS Customer Solutions (Singapore) Private Limited following our acquisition), or Aviva Global, and our master services agreement with Aviva Global Services (Management Services) Private Limited; and our ability to successfully consummate strategic acquisitions. These and other factors are more fully discussed in our annual report on Form 20-F for the fiscal year ended March 31, 2009 filed with the U.S. Securities and Exchange Commission which is available at http://www.sec.gov. In light of these and other uncertainties, you should not conclude that we will necessarily achieve any plans, objectives or projected financial results referred to in any of the forward-looking statements. Except as required by law, we do not undertake to release revisions of any of these forward-looking statements to reflect future events or circumstances.


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Sumi Gupta
WNS Global Services
0091 (22) 4095 2100 ext. 2263
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