New York, NY (PRWEB) April 20, 2010
On Thursday, April 22nd, 2010, Burt look-alikes will take to the streets of New York, handing out samples and urging folks to be as eco-friendly as Burt in honor of the 40th anniversary of Earth Day. Passing out free beards and hats, the Burt look-alikes will help transform the crowds into “Burts” themselves.
Burt’s Bees will also be offering people-powered natural smoothies at a “Bike Blender” station in Times Square, where visitors can stop by and enjoy a smoothie featuring natural ingredients like milk, honey, pomegranate, and cranberry (some of the same natural ingredients you’ll find in Burt’s Bees® products). The pedaling action actually powers the blender, creating a wholesome natural treat with clean energy. This event will be part of Earth Day NY.
Everyone will be encouraged to continue the search for their inner Burt at home by visiting FindYourBurt.com. The website invites people into Burt’s world and asks them to discover pieces of Burt’s simple, nature-loving persona and “Burtify” an image using an augmented reality tool. The real-time tool modifies elements of a person’s image based on eco-motives. The Burt possibilities are endless and so are the ways to love the Earth. This April, visit FindYourBurt.com to learn more.
Burt’s Bees has been offering distinctive earth-friendly, natural personal care products for 25 years. From a beekeeper’s backyard in Maine to the leading edge of natural, Burt’s Bees knows natural body care solutions from head-to-toe. The brand creates products for total skin health that keep The Greater Good™ top of mind.
Thursday, April 22, 2010
Central Park: 9:00 AM – 11:00 AM
Times Square: Bike Blenders from 11:30 AM – 2:00 (@ Earth Day NY)
ONLINE / PRINT MEDIA:
Video, Photo Stills and Press Information is available to preview, download and share at http://www.magicbulletmedia.com/MNR/FindYourBurt
Christina Calbi Ferraro or Joanne Chiu Sulit, Tractenberg & Co., 212.929.7979