Golden, Colo. (PRWEB) April 21, 2010
QualVu, Inc., the leading innovator of online qualitative video research solutions, today announced the beta release of a web-based portal where clients can create their own qualitative research project customized to any research need and audience. Clients can create tailor-made projects instantly by selecting any participant sample requirements, any global market, and any desired QualVu report type including integrated video highlight reels. The portal allows intuitive review of pricing and scope, as well as "one click" project initiation to connect clients with their truth.
"This is a huge step for businesses ready to try a whole new way of conducting online qualitative research," said John Williamson, QualVu's CEO and founder. "We have already proven our breakthrough method delivers online insights way beyond traditional focus groups - and now we've raised the bar in terms of streamlined access that enables our clients to make better business decisions. QualVu is more cost effective than conventional qualitative research methods of face-to-face feedback, and with this release our clients can customize and fine-tune their projects to meet virtually any budget."
QualVu's Project Creator is available by invitation only to select existing clients during the beta release, allowing them to create and launch QualVu projects on-demand. "We can't wait to give our clients a sneak peek at this breakthrough qualitative research tool," added Williamson. "We'll use their feedback to fine tune the experience prior to broad public release to any businesses looking to gain their unique truth via QualVu's video-based solution. Anyone interested can visit http://www.qualvu.com/request-account to gain immediate access upon formal public release."
QualVu is also seeking select press contacts to participate in the beta project, and encourages interested members of the press to contact QualVu for a private account. "QualVu's story of disrupting a $5 billion qualitative research space is a compelling one - as focus groups are replaced by more scalable, streamlined and cost effective solutions that harness the power of the web and video," added Williamson. "This announcement is an important step in the transformation of qualitative research. We'll be announcing a lot of other key steps in this transformation in the coming weeks and months."
QualVu connects clients with their truth. The company is changing the qualitative research industry through an innovative video-based platform that enables businesses to connect with their customers, gather rich insights, and make better business decisions.
QualVu's proprietary streamlined process delivers qualitative intelligence faster and more cost effectively, while driving new levels of insights from consumers globally at home, work, or on the go. QualVu is online at http://www.qualvu.com.