Alterian and SocialEyez Announce Partnership to Launch the World’s First Social Media Monitoring Service for the Arab Market

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Alterian SM2 to track Arab language social media across 31 Middle Eastern countries

Today, Alterian announced its partnership with SocialEyez, the world’s first social media monitoring service designed for the Arab market. SocialEyez has adapted Alterian SM2 technology to cover more Arabic, English and French content from the Middle East as well as address Arabic-specific language complexities. SocialEyez, in conjunction with Alterian, have been working over the past year, to develop and launch an Arabic language interface for Alterian SM2 to make it the world’s first Arab language social media monitoring tool.

SocialEyez is a division of Media Watch Middle East, the leading media monitoring service in the Middle East, offering services in television, radio, social media, online news and internet monitoring across most sectors including commercial, government and PR. SocialEyez clients benefit from comprehensive Arabic and non-Arabic social media monitoring and also indepth qualitative and quantitative analysis of social media content. All of these services enable their clients to proactively manage their brand and truly engage their customers, thereby maximising their social media monitoring investment. Fadl Al Tarzi, Managing Partner, SocialEyez said of the deal, “We are delighted to be working with such a well known name as Alterian to build and launch the world’s first Arab language Social Media Monitoring tool. Media Watch has over 1000 corporate and government clients, including leading Blue Chips – many of which are excited to start getting accurate coverage of online conversations about their brands. The competitive landscape of social media monitoring forced us to review a number of solutions before selecting Alterian SM2. We are extremely confident that by working with Alterian to help develop an Arabic version of the SM2 technology, we can help our clients to get the same service that they expect in more established western markets.”

Ben Jackson, Sales Director UK & Emerging Markets at Alterian said of the partnership “We see this as a great opportunity to drive our SM2 technology and social media monitoring into one of the world’s fastest growing markets. SocialEyez has extensive knowledge of the Arab world as well as its government and business landscape which makes it perfectly placed to take advantage of the rapidly growing volume of Arabic content on the internet. Internet connectivity and the use of Social Media is expanding dramatically in the Middle East and, in most cases, the growth far outstrips that of more mature western markets. This is a great opportunity for Alterian SM2 to take the success it has had in the west and help marketers in the Middle East.”

In its first phase the partnership utilised SocialEyez’s knowledge of the Middle Eastern market to identify influential bloggers and online thought leaders and to help integrate Arab language content into SM2. Jackson continues “One of the reasons for this partnership is the mastery of the Arabic language. The challenging process of incorporating support of Arab text into SM2 is complete, and we will shortly be featuring an Arabic sentiment analysis tool along with its Arabic interface. Thanks to the partnership with SocialEyez we can now incorporate the same features into the Arab language version of SM2 that has made it the market leading social media monitoring technology for enterprises in western cultures.”

The complexity of the Arabic language is exacerbated by the possible permutations of spelling, for example, McDonalds can be spelled in more than ten different ways in Arabic, and Mohamed can be spelled in more than 25 different ways in English. In addition, the ‘new’ way of writing Arabic now includes numbers to depict Arabic letters that don’t have equivalents in the English language – for example Mohamed can also be written as ‘Mo7amad’. Alterian has worked carefully in partnership with SocialEyez to adapt SM2 technology to automatically generate all the different spelling variations which ensure comprehensive coverage. SocialEyez are the only company offering this level of insight into the Arabic social media market.

It is the reputation and functionality of the Alterian AM2 technology that has driven SocialEyez to choose this platform. Fadl Al Tarzi continues “Our clients are major, global companies and want to see trends in social media as well as be able to analyze the captured data both quantitatively and qualitatively. With SocialEyez they can now track what people are saying about their products not just on the likes of Twitter and Facebook, but on the thousands of lesser known Arabic/regional blogs, chat rooms and message boards which can allow our clients to better target their marketing and PR campaigns in the region.

With Alterian SM2 we are helping our clients to develop more targeted marketing outreach. We are also helping them to engage with online influencers in the Arab world in the same way they would anywhere else around the globe.”

About Alterian
Alterian (LSE: ALN) empowers organizations to create relevant, effective and engaging experiences with their audience that help build value and reinforce commitment to their brand, through the use of the Alterian Integrated Marketing Platform. Alterian drives the transformation of marketing and communications, making it practical and cost-effective for companies to orchestrate multichannel engagement with the individual.
Alterian’s unprecedented integration of analytics, content and execution through industry leading tools, such as the Dynamic Messenger email platform, SM2 Social Media Monitoring platform and the award winning Content Management solutions, enables companies to build integrated communication strategies which create a true picture of the individual.

Alterian works with marketing services partners, system integrators and agencies who recognize the need to plan and deliver coordinated customer engagement services in partnership with their clients. For more information about Alterian, products within the Alterian Integrated Marketing Platform or Alterian’s Partner Network, visit or the Alterian blog at

About SocialEyez
SocialEyez, a division of Media Watch, is the world’s first Arabic language social media monitoring service. SocialEyez offers a comprehensive, dedicated Arabic content monitoring and analysis service based in the heart of the Arabic region in the UAE. For more information please visit

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Stefanie Schumann
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