Confidela Named "Cool Vendor" by Leading Analyst Firm

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Vendors Selected for Cool Vendor Report are “Innovative, Impactful and Intriguing”

Add a quote“Pure-play startups and other niche vendors, rather than established major players, continue to drive much of the innovation in data and infrastructure protection.”

Confidela, developer of document control, tracking and protection solutions, today announced it has been included in the list of "Cool Vendors" in the “Cool Vendors in Data and Infrastructure Protection, 2010” report published April 14, 2010 by Jay Heiser et al, of Gartner, Inc.

Various segments of the data and infrastructure protection market continue to experience significant innovation in technology, product and service offerings, as well as in business and pricing models. According to Gartner, "one recurring trend among them is an intense focus on integrating the security requirements of complex, heterogeneous business and computing environments, without unnecessary disruptions to network and business operations."

"Security professionals should familiarize themselves with Gartner's 2010 Cool Vendors in data and infrastructure protection, and with the potential business benefits they offer," according to the Gartner report. “Pure-play startups and other niche vendors, rather than established major players, continue to drive much of the innovation in data and infrastructure protection.”

"We believe our inclusion in Gartner Inc.’s Cool Vendor affirms our strategy of providing businesses of all sizes an innovative and easy to use solution to collaborate securely, protect, control and track their documents wherever they are," said Moti Rafalin, founder and CEO of Confidela. "We continue to innovate and gain customer confirmations, delivering them our flexible solution by integrating it to any messaging system, content management and security platforms they have."

Legacy encryption, digital rights management (DRM) and virtual data room solutions are typically highly cumbersome to deploy and even more so to use, and require software installation by all parties. Confidela’s cloud-based, WatchDox service eliminates deployment complexity with no installation or password requirements, while providing the tightest document controls and audit trail.

The WatchDox unique security architecture leverages the combination of bank-grade encryption and data centers with innovative authentication and content delivery schemes that reduce the barrier of securing data and allow departmental adoption as well as company-wide implementation. WatchDox is deployed in 10 different market segments, including pharmaceuticals, finance, semiconductors, energy and media and entertainment.

Confidela’s WatchDox Resources:

About Confidela:
Confidela provides businesses and individuals with hassle-free document control, tracking and protection services to facilitate the sharing of sensitive documents with customers, partners or suppliers. Confidela’s flagship product, WatchDox, is the easiest way for organizations to send documents securely. Privately held, Confidela is venture-capital backed by Gemini Israel Funds and Shlomo Kramer (co-founder of Check Point and Imperva). Confidela is headquartered in Mountain View, California, with offices in Tel Aviv, Israel. For more information, please visit

About Gartner's Cool Vendors Selection Process
Gartner's listing does not constitute an exhaustive list of vendors in any given technology area, but rather is designed to highlight interesting, new and innovative vendors, products and services. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness of a particular purpose.

Gartner defines a cool vendor as a company that offers technologies or solutions that are: Innovative, enable users to do things they couldn't do before; Impactful, have, or will have, business impact (not just technology for the sake of technology); Intriguing, have caught Gartner's interest or curiosity in approximately the past six months.


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Katie Sullivan
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