The key to the exceptional execution of any online initiative is the evaluation and definition of the goal and the relentless desire to achieve and exceed all expectations.
Birmingham, AL (PRWEB) April 22, 2010
Years of creative energy and experience in the interactive sphere will now form the foundation for a new Interactive Consulting Firm, headquartered in Birmingham. The new firm – TBD Creative – is headed by Drew Smith, former VP of eBusiness at Regions Financial Corp.
The group will primarily focus on helping financial institutions understand and implement new technologies that will enhance their current online presence, increase customer satisfaction and contribute ROI through cost reduction and revenue generation. The firm also offers interactive consulting in design, development, usability, and social media and related services to businesses outside of financial institutions.
As the principal of the new company, Smith will oversee the groups efforts. Smith’s experience includes leading customer experience initiatives for all interactive and web properties for Regions/AmSouth Bank for the last decade. The initiatives he championed involved redesigns of regions.com and amsouth.com, intranet development for both companies, ATM interaction, and mobile and online banking experiences. In addition, Smith led projects that continued process improvements for bank content management programs and provided leadership on initiatives that improved bank applications based on usability studies and focus group feedback.
Prior to joining Regions, Smith led the interactive creative direction for consulting and advertising firms by working with corporations throughout the southeast. He holds a B. A. from the University of Alabama in Telecommunication and Film, which led to his early career in television and film work.
For more information about the services provided by TBD Creative, Inc., please visit http://www.tbdcreativeinc.com.