English Retreads Introduces New Eco-Friendly Laptop Bag in Celebration of 2010 Earth Day

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English Retreads, an eco-fashion handbag and accessory company, is announcing the debut of the Bentley Luxe laptop carrier, handcrafted from repurposed material, in celebration of the 40th anniversary of Earth Day. This new bag expands a growing line of vegan totes, clutches, and accessories which combine to make a high-impact fashion statement with low impact on the environment.

English Retreads, an eco-fashion handbag and accessory company, is announcing the debut of the Bentley Luxe laptop carrier, handcrafted from repurposed material, in celebration of the 40th anniversary of Earth Day. This new bag expands a growing line of vegan totes, clutches, and accessories which combine to make a high-impact fashion statement with low impact on the environment.

The Bentley Luxe accommodates most laptops in a padded and secured compartment; additional features include abundant inside and outside zippered pockets, a mesh bottle holder and adjustable padded shoulder strap. Reclaimed tire inner-tubes are given new life as the external material for the eco-bag and five internal color options are available using a 100% post-consumer recycled plastic bottle PET material.

“We recognize the emerging opportunity to integrate fashion and environmental consciousness on behalf of the green consumer's need for a stylish and sophisticated laptop carrier,” said Heather English, English Retreads Founder and President, “With the release of the Bentley Luxe, we are excited to lead the market in innovative repurposed raw material use, while simultaneously delivering on functionality with a unique style all our own – our Company could not be more excited to be able to go to market with our new eco-bag on this very special 40th anniversary of Earth Day.”

About English Retreads
English Retreads turns recycling into a bold fashion statement with eco-chic vegan handbags and accessories handcrafted in Boulder, Colorado. The product line has been featured in environmentally friendly gift bags at the Academy Awards and Sundance Film Festival, in magazines such as US, Boho, and Fitness, on television such as the Today Show and MSNBC, and in newspapers such as the New York Times and Boston Globe.

The US population discards approximately 220,000,000 tires into landfills per year. English Retreads has reclaimed enough tire inner tubes to wrap around Central Park (843 acres!). English Retreads bags and accessories are now available in over seventy boutique outlets nationwide and online at eBags.com. For more information please visit http://EnglishRetreads.com.

Safe Harbor Statement
This press release contains statements that are hereby identified as "forward-looking statements" for purposes of the safe harbor provided by the Private Securities Litigation Reform Act of 1995. Such statements are based on management’s current expectations and involve risks and uncertainties. Actual results and performance could differ materially from those projected in the forward-looking statements as a result of many factors, including, without limitation, the Company's inability to further identify, develop and achieve commercial success for products and technologies; the risk that the Company's financial resources will be insufficient to meet the Company's business objectives; uncertainties relating to the regulatory approval process and changes in relationships with strategic partners. We disclaim any intent or obligation to update these forward-looking statements.

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Kate Salomon
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