Social Gets a Voice in Interactive Campaign Management

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80/20 Solutions unveils new product release with industry-leading social media segmentation and reporting.

We took our clients’ concerns and built functionality that allowed them to really see the ROI of their social marketing efforts.

Interactive Marketing leader 80/20 Solutions announced today the release of v2010.1, the latest version of its Interactive Campaign Management platform.

“The best way to build a solution is to listen to the people who rely on it,” says VP of Product Shane Sincich. “We’ve believe we’ve exceeded expectations with this latest release.”

As the company heralds One-to-One marketing for improving the customer experience and increasing customer value, the scheduled release focuses on enhanced segmentation – including the ability to segment a company’s database based on specific community survey responses, loyalty account activity, specific e-mail activities, and most notably social media participation.

“(Social ROI) is of growing importance to our clients,” adds Steve Irvine, CEO of 80/20 Solutions. “Companies are trying to find the best ways to bridge the gap that exists between their database and the social networks. We took our clients’ concerns and built functionality that allowed them to really see the ROI of their social marketing efforts. It’s a big step forward for many of our clients.”

Social has recently been of major interest to both the B2C and B2B communities. Companies are often devoting major resources to ‘be a part of the conversation’ – essentially producing content for - and listening to reactions within - the various social networks. However, strict privacy policies for most social media sites have made it difficult for companies to capture and action their social media learning. And according to a recent study conducted by Forrester Research Inc (http://www.forrester.com), cross-channel marketing firms have thus far been unable to integrate social marketing into traditional marketing channels (http://bit.ly/bYJPy2). 80/20 Solutions is confident that v2010.1 marks the first big step in its integration plan. Social marketing in the 80/20 platform now includes the ability to report on community growth by social media participation, as well as segmentation based on the various social media networks in which the consumer participates.

Along with more robust segmentation, the company added more user-friendliness, making it the most intuitive solution in the industry.

About 80/20 Solutions:
80/20 Solutions helps marketers reallocate under-performing budget to increase market share and revenues through the effective use of interactive and social marketing. Using a unique combination of expertise, technology and best practices, 80/20 Solutions empowers consumer marketers can get a real-time view of their best customers: how to identify them, what motivates them to take action, and how to turn them advocates for their brand(s). Once identified, 80/20 Solutions has an intelligent campaign management tool to execute and manage the marketing to those individuals on a 1:1 basis for maximum ROI and customer satisfaction. Clients include Mars, Pizza Pizza, Virgin Mobile, Points.com, among others. Learn more at http://www.8020Solutions.com.

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Cameron Couch
80/20 Solutions
416-960-8020 ext. 131
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