At 20 Years, ASD Defines State-of-the-Art in Applied Spectroscopy

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High-performance analytical instrumentation, International clients, and culture of collaboration with science and industry keep ASD at forefront

We’re excited to see how many more problems we’ll help science and industry solve in the next 20 years.

Founded in 1990, ASD Inc. celebrates two decades of industry leadership this month. Twenty years after introducing the world’s first portable spectroradiometer to the market, ASD is positioned for the next phase of growth as global resource and commodities markets refine cost structures and production efficiencies through the use of state-of-the-art materials measurement technology.

Over the past two decades, the application of ASD spectrometer measurement techniques expanded from early scientific adopters who needed rugged, laboratory-grade instruments in the field to commercial users who employ ASD’s portable and on-line materials measurements products in over 70 countries and across six continents. ASD’s specialized spectrometers are used across a wide range of vertical markets, including forest products, mining and scientific remote sensing.

For years, ASD has outpaced competitors in providing laboratory-grade performance in a portable spectroscopic device for field scientists — and cultivating a community of super-users whose collaborative findings, aided by ASD’s Application Development Group, spread spectroscopy applications from the remote sensing and earth sciences community to the wide range of commercial users that ASD counts as customers today. ASD products have been used for everything from finding water on the moon to finding efficiencies on a processing line that will save a pulp and paper manufacturer $20 million over the next 10 years. A diverse range of applications and a “user-first” philosophy has positioned ASD for consistent annual revenue increases. ASD Inc. had $12 million in revenue in 2009 and was ranked on the Inc. 5,000 list for the third consecutive year.

“We’ve always distinguished ourselves by providing all of our clients with the best instrumentation, the highest quality, the most support and the deepest applications expertise in the industry, hands down,” said ASD CEO David Rzasa. “With more global manufacturers looking for ways to decrease costs and increase yield, and with more green industries coming on line — and increased interest in environmental science at the university level — we’re excited to see how many more problems we’ll help science and industry solve in the next 20 years.”

About ASD
Established in 1990 in Boulder, ASD Inc. is the global leader in high-performance analytical instrumentation solutions, solving some of the most challenging real-world materials measurement problems. ASD spectrometers — unparalleled in providing laboratory-grade results in the field or on-site — are the instruments of choice for remote sensing, environmental sciences, agricultural, mining, pharmaceutical and paper industry applications, where results drive paradigm-changing insights, efficiency and profit. ASD’s collaborative culture and world-class customer service put the best, fastest and most accurate spectroscopic instruments to work for industry and science in more than 70 countries around the world. For more information, please visit


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Nate Warren

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