Earth Day 2010: Bagir Helps Answering a 40 Year Old Wake up Call

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If Americans recycled every plastic water bottle used in the USA, the energy saved would be enough energy to power every single household in the USA for three months.

Drinking water or soda out of plastic bottles has become a common way of life for the American consumer. So Common, the consumption is estimated at 29.8 billion bottles are year. But what happens to those plactic bottles after they are discarded? Bagir International has come up the solution which supports the world we live. Bagir is the pioneer of "making plastic into fantastic".

Imagine the freedom of having clean water to drink, fresh air to breath, and green parks where children could play were suddenly taken away. The imagination only needs to go back 40 years. Thanks to Senator Gaylord Nelson (D-Wisconsin) America got a wake-up call April 22, 1970. Nelson championed Earth’s call for the very first Earth Day.    

Senator Nelson was intent to “force the issue of environmental crisis and appreciation of our planet on to the national and international agenda”. Celebrated across the globe, April 22 has become an important date as this is spring in the Northern Hemisphere and autumn in the Southern Hemisphere.

Thanks to the activism from the 1960’s, a movement began in America regarding the environmental crisis and the harm caused to the Earth. The move swept across the nation’s campuses with an intensity that was clear to eclipse the discontent of the Vietnam War. What began in 1962 as a grassroots campaign, ballooned beyond the capacity of the U.S. Senate and onto the world stage which lead to the very first Earth Day.

Celebrating 40 years of environmental awareness is a mile stone in changing our perceptions on how Bagir perceives the world we live in. Prior to 1970 there was no EPA, no Clean Air Act, and no Clean Water Act. There were no regulatory mechanisms to protect the environment and Planet Earth was paying the price. Industrialized nations saw factories spewing black clouds of toxins into the air and dumping waste into nearby streams. The Earth was slowing turning into a global garbage dump.

Nelson’s efforts created a world more unified in helping protect the Earth. But, the Earth is still in peril. Impacts to the environment change daily as lifestyles change. Global Warming, the Ozone Layer, and the need to recycle have taken center stage as the latest movement to save the planet. In 1970, the environmental concern was about toxic gases from steel mills. Today the worry is plastic water bottles filling up our landfills.    

Americans buy an estimated 29.8 Billion plastic water bottles a year according to Earth911. Believe it or not 24 Billion of these bottles end up in landfills. Recycling one plastic bottle can save enough energy to light a 60 watt bulb for 6 hours. If Americans recycled every plastic water bottle used in the USA, the energy saved would save be enough energy to power every single household in the USA for three months. Those recycled bottles can then be converted into products for clothing, carpet, detergent bottles, and lumber for outdoor decking.                

At the forefront of the plastic bottle recycling movement is BAGIR, an innovative company headquartered in Israel. Bagir has been the first to turn plastic into fantastic. Launching EcoGir® as the first suit in the world which blends recycled polyester, wool, and Lycra into a machine wash tumble dry suit. Bagir makes tailored suits for men’s and ladies using 13-25 post-consumer recycled PET bottles. Bagir converts the bottles into fabric to make this amazing suit.    

A pioneer in the eco business was just a start for of the evolution of the Bagir’s environmental business strategy. Bagir Joined the United Nations Global Compact on March 17, 2010. The Compact is an international network of companies, UN agencies, trade unions and non-governmental organizations supporting a shared set of 10 principles on the environment, labor and human rights. Moshe Gadot, Bagir Group's VP for Global Marketing, said “Joining the Global Compact strengthens our public commitment to respect and promote the core principles of responsible business alongside leading similar-minded Companies around the globe.”

America discards 2.5 million plastic bottles every hour . That’s enough bottles to fill the Statue of Liberty 25 times. Recycling one hours discarded bottles means Bagir could manufacture 100,000 suits and save enough energy to power 42,900 homes for one month.

The Statue of Liberty symbolizes freedom though out the world” said Tim Danser. “To be Eco means we have to live Eco every day. Our lifestyle choice to recycle today will secure freedom of a clean healthy planet for the children of tomorrow.”    

Tim Danser
VP of Marketing
Bagir International
499 Seventh Ave
New York, NY 10018
212.560.9650

For more information on the UN Global Compact, please visit http://www.unglobalcompact.org

For more information on Eco-Gir, Please visit http://www.ecogir.com

For more information on recycling,    http://earth911.com/recycling/plastic/plastic-bottles/facts-about-plastic-bottles/

Bagir in brief:

Headquartered in Israel, Bagir Group Ltd is a global innovative tailoring provider, specializing in developing, manufacturing and marketing of high quality men and women’s tailored fashions. Bagir Group provides consumers with the ultimate wearing experience combing fashion, comfort, eco-friendly performance and value.

Bagir's collection is launched under a number of private labels with leading retail chains in the United States, United Kingdom, Germany, Spain and Israel. Bagir has international sales offices located in the United Kingdom, USA, and Germany.

During the past few years, the company has successfully launched highly innovative tailored suits and garments such as the comfortable AeriFlex® suit, which allows unprecedented arm movement without stretching the jacket, the revolutionary washable suit – a wool blend suit that can be washed and tumble dried at home and the EcoGir® Recycled – the world's first ever suit made out of recycled material.

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Tim Danser
Bagir International
212 560 9650 ext. 311
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